This looks incredible but I’m skeptical you can actually produce it for $250 and maintain the level of quality and features that you claim. And it appears you’re offering $100 off of that (or is that the post discount price? It’s hard to tell). I guess I will wait and see.
I reckon it's doable, but very risky. There's clearly an awful lot of work in this, so the engineering costs aren't going to be trivial. You need to sell a few thousand of them at that $250 price point to break even. On top of that, at this price point it is a luxury product. This means customers expect perfection. You can't afford any kind of QA whoopsies, and especially with a machined metal case it is a recipe for disaster.
Small DIY keebs are quite doable. Mass-produced keebs are quite doable. Boutique designer ones? Cutthroat market with zero room for errors. Stay tiny, grow huge, or go bust.