I tend to like images in a split second, when they try to achieve a certain aesthetic at least. I can later inspect them more carefully and understand why they're good. Reading text, it can either grab me or it doesn't. I've asked about that to an AI and there's some reason for that. Some text is more compatible with me, due to the rhythm or combination of chars/words used, how they actually look/feel, it's not just…
Reductionism is hard to apply to intuitions, and we often fool ourselves.
I personally call this the obviously test: smart people correctly notice something and say it is obvious. It is a rather rarer skill to understand and explain why. I have particularly noticed it with coaching (which adds the next levels of difficulty in getting someone to grok what you've seen).