11–20 of 21 posts
The economics of this fascinate me. There is absolutely no way selling paper copies of a single book (even/especially if it changes daily: what happens to unsold stock?) can cover the costs of ground floor retail store rental in the Ginza plus apparently engaging boutique branding agencies to do in depth explorations of a logo complete with a custom typeface. For reference, a standard bunko paperback in Japan costs o…
The economics of this fascinate me. There is absolutely no way selling paper copies of a single book (even/especially if it changes daily: what happens to unsold stock?) can cover the costs of ground floor retail store rental in the Ginza plus apparently engaging boutique branding agencies to do in depth explorations of a logo complete with a custom typeface. For reference, a standard bunko paperback in Japan costs o…
Totally. I'm familiar with the fascination (at least in Tokyo) with pop-up stores or new tiny places that sell just one niche thing (let's say "boutique popcorn", or a certain new type of doughnut) and are heavily marketed through SNS (social networks). But those places are quite ephemeral and are sustained by huge queues of people trying to buy "the new thing", and die in some weeks. But with the Ginza location, eve…
Also, it unifies people around a book making a natural environment for book clubs to emerge from and it reduces the anxiety of pretending to look at the selection when you have already decided not to buy.
What a great idea!
Love the aesthetic. Thoughts and prayers for the mental health of that poor salesperson, barely visible in the last photo at the bottom.
How nice to see this here. My wife had a book published and was able to reserve a week here to promote it. It was a great experience for her. I got the impression that a week there is more like an art showing. Sure, you'll sell some books, but it is a well-known place and well-known people tend to pop in, so it is as much about relationships and good impressions. Also, he was just a really nice guy who loved talking…
Was it a japan specific book? I might've missed it but does Morioka operate the book store daily, or the author, or someone else? So many questions..
How nice to see this here. My wife had a book published and was able to reserve a week here to promote it. It was a great experience for her. I got the impression that a week there is more like an art showing. Sure, you'll sell some books, but it is a well-known place and well-known people tend to pop in, so it is as much about relationships and good impressions. Also, he was just a really nice guy who loved talking…
How wonderful! Was it a japan specific book? I might've missed it but does Morioka operate the book store daily, or the author, or someone else? So many questions..
Less is a way to signal more, like restaurants which only have 5-6 options available, the impression is they have less so they must be doing more with what they have. Also, it unifies people around a book making a natural environment for book clubs to emerge from and it reduces the anxiety of pretending to look at the selection when you have already decided not to buy. What a great idea!
The economics of this fascinate me. There is absolutely no way selling paper copies of a single book (even/especially if it changes daily: what happens to unsold stock?) can cover the costs of ground floor retail store rental in the Ginza plus apparently engaging boutique branding agencies to do in depth explorations of a logo complete with a custom typeface. For reference, a standard bunko paperback in Japan costs o…