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Fab's Second Pivot

betashop.com

11–20 of 38 posts

Re: Fab's Second Pivot

#11
Hi. @betashop here, CEO of Fab. Happy to answer any/all questions.

With regards to the "was it a pivot" comments below.

Fab was first fabulis, for 13 months. We built a ton of product and a small but loyal following. We then shut it down to pursue our passion. That's a pivot.

Regarding Fab's 2nd pivot in 2012, we pivoted our business from a drop-ship model to an inventory model. That's quite a pivot.

Re: Fab's Second Pivot

#12
Why did Fab succeed? Why would someone shop here instead of say Amazon?

I don't understand the reason for the huge growth and expansion.

What problem are they solving that is creating such huge growth?

Very Impressive, but I don't understand WHY they are successful.

Re: Fab's Second Pivot

#13
I wonder what they're doing about patent trolls and what their lawsuit/settlement stats are. I'm sure they're getting plenty of them nipping at their heels. Maybe they agreed to sign non-disclosures or something.

[I have patent trolls on the brain after reading various HN articles on the topic of late...]

Re: Fab's Second Pivot

#14

Hi. @betashop here, CEO of Fab. Happy to answer any/all questions. With regards to the "was it a pivot" comments below. Fab was first fabulis, for 13 months. We built a ton of product and a small but loyal following. We then shut it down to pursue our passion. That's a pivot. Regarding Fab's 2nd pivot in 2012, we pivoted our business from a drop-ship model to an inventory model. That's quite a pivot.

I don't think "shutting down to pursue a passion" is what most of HN considers a pivot.

A pivot is named as such because your business is keeping one foot in the ground while changing direction. This is done after testing your initial assumptions, normally with no more than an MVP.

This might just be semantics, but it seems like a significant difference to me.

Re: Fab's Second Pivot

#15

Hi. @betashop here, CEO of Fab. Happy to answer any/all questions. With regards to the "was it a pivot" comments below. Fab was first fabulis, for 13 months. We built a ton of product and a small but loyal following. We then shut it down to pursue our passion. That's a pivot. Regarding Fab's 2nd pivot in 2012, we pivoted our business from a drop-ship model to an inventory model. That's quite a pivot.

What was the driving factor to change from a drop-ship company to inventory based? Seems ideal if you can keep everything drop-ship to avoid the capital expense related to managing all your products.

Re: Fab's Second Pivot

#16

Hi. @betashop here, CEO of Fab. Happy to answer any/all questions. With regards to the "was it a pivot" comments below. Fab was first fabulis, for 13 months. We built a ton of product and a small but loyal following. We then shut it down to pursue our passion. That's a pivot. Regarding Fab's 2nd pivot in 2012, we pivoted our business from a drop-ship model to an inventory model. That's quite a pivot.

Stop saying pivot, it doesn't mean what you think it means.

Re: Fab's Second Pivot

#17
post #12

Why did Fab succeed? Why would someone shop here instead of say Amazon? I don't understand the reason for the huge growth and expansion. What problem are they solving that is creating such huge growth? Very Impressive, but I don't understand WHY they are successful.

I would ay its curation. Sure amazon may have all this stuff (probably not) but Fab only shows you "cool" stuff. Thats also why I like http://thefancy.com

Re: Fab's Second Pivot

#18
Hey @betashop, would love to know some of the numbers on burn when you launched. Eg. how much marketing spend occurred to get that $10m in sales your first year? Also lines like 25% higher gross margins doesn't really indicate if that means it's making you money or not.

I'd be grateful if you could let us know some more info. Thanks!

Re: Fab's Second Pivot

#19
post #15

Hi. @betashop here, CEO of Fab. Happy to answer any/all questions. With regards to the "was it a pivot" comments below. Fab was first fabulis, for 13 months. We built a ton of product and a small but loyal following. We then shut it down to pursue our passion. That's a pivot. Regarding Fab's 2nd pivot in 2012, we pivoted our business from a drop-ship model to an inventory model. That's quite a pivot.

What was the driving factor to change from a drop-ship company to inventory based? Seems ideal if you can keep everything drop-ship to avoid the capital expense related to managing all your products.

I remember ordering a mug from fab and it took a noticeable amount of time to arrive (weeks). Perhaps they are trying to improve that.

Re: Fab's Second Pivot

#20
post #16

Hi. @betashop here, CEO of Fab. Happy to answer any/all questions. With regards to the "was it a pivot" comments below. Fab was first fabulis, for 13 months. We built a ton of product and a small but loyal following. We then shut it down to pursue our passion. That's a pivot. Regarding Fab's 2nd pivot in 2012, we pivoted our business from a drop-ship model to an inventory model. That's quite a pivot.

Stop saying pivot, it doesn't mean what you think it means.

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