Fab's Second Pivot

citricsquid wrote: post #3

What's the difference between pivoting and evolving? Does it have to do with the goals of the company changing, or something else?

There isn't, it's just that one is a buzzword and the other is what normal successful companies do.

Re: Fab's Second Pivot

#5

Post by gilrain » Thu, Dec 13, 2012, 11:30 PM UTC

They're going to reveal their pivot in 2013. No need for anyone else to waste time reading to the bottom to find that out, like I did.

Re: Fab's Second Pivot

#6

Post by ghc » Thu, Dec 13, 2012, 11:34 PM UTC

I feel like they don't know what pivoting means. The first pivot doesn't sound like a pivot; they built a new business with the same venture money. The second pivot isn't a pivot either. I think reasonable people would call that "growth and expansion."

Pivoting is supposed to mean that you changed strategic direction based on validated learning. Twitter and Instagram started as pivots. This sounds nothing like that.

Re: Fab's Second Pivot

#7

Post by untog » Thu, Dec 13, 2012, 11:42 PM UTC

Presumably their second pivot involved buying an e-mail list from someone, or reactivating deactivated accounts. I started receiving newsletters from them (Ashton Kutcher's favourite gifts? Well, if I wasn't already going to unsubscribe...) on the 11th, and again yesterday- the last e-mail I received from them before then was in September '11.

Unsubscribed again- hopefully this time it's permanent. It appears I am not alone, either:

https://twitter.com/search/realtime?q=%40fab+spam&src=ty...

Re: Fab's Second Pivot

#8

Post by jonathanjaeger » Thu, Dec 13, 2012, 11:44 PM UTC

ghc wrote: post #6

I feel like they don't know what pivoting means. The first pivot doesn't sound like a pivot; they built a new business with the same venture money. The second pivot isn't a pivot either. I think reasonable people would call that "growth and expansion." Pivoting is supposed to mean that you changed strategic direction based on validated learning. Twitter and Instagram started as pivots. This sounds nothing like that.

They did notice that the design aspect of their previous site was a differentiating factor and extrapolated on that, but I agree it wasn't a pivot.

Re: Fab's Second Pivot

#9

Post by whalesalad » Thu, Dec 13, 2012, 11:45 PM UTC

A ninety day pivot exercise followed by that kind of success and growth is extremely motivating. Glad to see this on the homepage!

Re: Fab's Second Pivot

#10

Post by omfg » Thu, Dec 13, 2012, 11:45 PM UTC

untog wrote: post #7

Presumably their second pivot involved buying an e-mail list from someone, or reactivating deactivated accounts. I started receiving newsletters from them (Ashton Kutcher's favourite gifts? Well, if I wasn't already going to unsubscribe...) on the 11th, and again yesterday- the last e-mail I received from them before then was in September '11. Unsubscribed again- hopefully this time it's permanent. It appears I am no…

They don't seem to honor unsubscribe requests as the mails keep coming.