The reason people find the DK effect persuasive is that everyone has run into this many times in their own lives. Like with an idiot boss who thinks he knows your job better than you do, or an article by someone that gets things completely wrong about a topic that you yourself know very well, through personal experience or extensive study. And we have all been dismayed about the impact such people can have, like thro…
We want theories to be backed by more rigorous data precisely because "having run into this many times in their own lives" is not reliable. People's own perception is incredibly biased. We can see a bias at play in your very own closing sentence — "your study is bad if it doesn’t not confirm my existing belief" is plainly not science.
Using your personal experiences and the personal experiences of people you trust as an anchor is a good thing. It keeps you from falling for propaganda. Note that this DOES NOT mean studies conflicting with your personal experience are all wrong.
The tricky part here is understanding the limit of what your own experience can tell you.