Earlier quoted context omitted.
>They're buying influence. Buying EA for influence? With the reputation EA has in gaming? They're a joke - they're not influencing anything. Its like buying a violin to fix a flat tire.
>They're a joke They are known for making games that sell to a mass audience and monetizing them well. It's like calling McDonald's a joke. It doesn't take away that they are a successful business affecting many people in the world.
Fabulously greedy FIFA seems to have realized this and is no longer partnering with them.