BMW Spider-Man in-car advertising • Hacker News Board

Re: BMW Spider-Man in-car advertising

#171

Post by anigbrowl » Tue, Aug 04, 2026, 3:29 AM UTC

jtokoph wrote: post #147

dzhiurgis wrote: post #95

Earlier quoted context omitted.

It’s not forced. You have to click icon. Not the smartest move, but not exactly ominous. Plenty of other bad software decisions in bmw.

The most evil part of this is that drivers have been conditioned to click on these “surprise waiting for you” notifications. BMW usually had fairly cute holiday animations that were a fun surprise. I actually looked forward to them until I got bamboozled by this one…

Anything that relies on manipulating your emotions is a dark pattern.

Re: BMW Spider-Man in-car advertising

#172

Post by anigbrowl » Tue, Aug 04, 2026, 3:37 AM UTC

Griffinsauce wrote: post #86

maxgashkov wrote: post #74

Earlier quoted context omitted.

That's quite insane then. Especially the lane departure warning / assist was downright dangerous in snowy conditions when the road markings became partially covered, I cannot imagine driving with that setting on all the time.

The "lane assist" is very dangerous. I don't understand how this got in cars to begin with, nevermind become mandatory. It's super "fun" with temporary marking around road works. I bet it works perfectly in a lab but in the real world..

I don't understand how this got in cars to begin with, nevermind become mandatory.

Invent thing, fund some studies that show a statistically significant safety improvement. lobby rule- and law-making bodies to make it mandatory. If anyone declines, run a PR campaign saying 'Jurisdiction bureaucrats/Obstructive Lawmaker want to KILL YOU & YOUR FAMILY.'

Re: BMW Spider-Man in-car advertising

#173

Post by moralestapia » Wed, Aug 05, 2026, 12:57 AM UTC

tmcnally wrote: post #82

BMWs have decent 'mod' support, if you fully own a msport/M you can be mitigating OTA updates in firmware to retain your perf/exhaust pops as regulations/OEMs change goals. Original firmware b58s (m340/z4m40) are infamously coveted for specific software/hardware versions... Same logic can be applied to this strange advert thingy

"Hehe, just hack into your car and completely void your insurance claims and warranty to stop it from playing ads. ;)"