Apple is cutthroat in business too. Tony Fadell, the inventor of the iPod and co-inventor of the iPhone, and later Nest founder, commented this in Stratechery about the lawsuit when filed: "This is Apple’s typical tactic to scare Apple employees — either former or current. I heard this lawsuit was driven by the Apple board. Steve threatened to file a lawsuit against Nest for poaching 80-100 Apple employees. He called…
Jobs had something to prove though. He was kicked out, brought back, he definitely wanted to ensure his legacy. But while I don't agree with it, I think it's harder to be an ethical company that makes it to a billion than a non ethical one. When shareholders are involved you don't have a choice really.. You're obliged to maximize their earnings.
This is not true. Fiduciary responsibility does not mean "maximize earnings". This one fiction has done more damage in the name of unfettered capitalism than anything else.