The next frontier will be meat consumption. Particularly red meat. A single 1/4 beef hamburger emits 7-12 kg of carbon[1]. Compared to ~1.5kg of carbon driving your car 3 miles[2]. Not telling you to go full vegetarian, but I'm personally far less interested in a beef product unless you're going to guarantee its an extremely expert prepared steak. Most beef is mediocre. 1 - https://ourworldindata.org/environmental-im…
There's tens of millions of well-armed Americans who'd rather die fighting then let anyone take away their right to eat red meat, so good luck trying.
- healthier
- tasty
- cheaper
- a small contribution to keeping the planet livable for their children
- as a sign of respect for $DEITY/the planet/...
Many people will see some sense in at least one of the above arguments at one point in life.