I gladly pay for Kagi because the experience is so much better that it’s worth it to me.
I'm always surprised when I see people say, "I can't imagine paying for a search engine."
Imagine if you lived in a city with horrible air pollution, and you were coughing all the time and coming down with mysterious respiratory illnesses. And then you go to a friend's house in the same city who's happy and healthy, and it turns out they have an air filter they pay $10/mo for. And your reaction is, "I can't imagine paying $10/mo just to breathe air."
Pay for search! Get out of the ad-optimized Google black hole. This is a tool you use hundreds of times per month and it fundamentally influences the way you experience the web. It's something that should be a no-brainer to pay for even if it was only marginally better than Google, but I've found it significantly better than Google in most dimensions.