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BMW Is Showing Commercials on Their Car's Dash Screens as a Treat

theautopian.com

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Re: BMW Is Showing Commercials on Their Car's Dash Screens as a Treat

#21

Post by kasey_junk »

epolanski wrote: post #15

I have been recently looking at new cars in Europe and there is s massive difference in quality at all price tiers between Chinese and non Chinese cars. Mind you, Chinese cars are often assembled in Europe and have to comply with all the safety laws etc, but at any price tier it feels you're getting a car that is 10k+ more expensive than it is. And that's despite EU putting (non sense) sanctions on Chinese cars and c…

The argument (which has its own pros and cons) is that the Chinese vendors are not competing fair and square.

The governmental/industrial coordination in China is quite literally un comparable to Western style industries so the western governments feel they have to protect their local industries.

This definitely hurts consumers in the short term, so the whole argument is about long term impacts.

Re: BMW Is Showing Commercials on Their Car's Dash Screens as a Treat

#22

Post by orwin »

epolanski wrote: post #15

I have been recently looking at new cars in Europe and there is s massive difference in quality at all price tiers between Chinese and non Chinese cars. Mind you, Chinese cars are often assembled in Europe and have to comply with all the safety laws etc, but at any price tier it feels you're getting a car that is 10k+ more expensive than it is. And that's despite EU putting (non sense) sanctions on Chinese cars and c…

Chinese cars built in Europe are not taxed/sanctioned.

I think the base golf is around 30k.

(Renault, fiat and Citroen are better priced than German cars if you don't mind staying in the low-end. You still have park assist, Google/Apple carplay and they are still good on the road, but they feel less luxurious.)

Re: BMW Is Showing Commercials on Their Car's Dash Screens as a Treat

#26

Post by joe463369 »

xvxvx wrote: post #16

It’s a slow burn but I feel Europe is heading in a direction where vehicles will play a safety video every time you start up a vehicle, similar to what plays on airlines. Imagine a 3 minute video on rules of the road with no skip function and you have to click ‘agree’ before you can drive. Then you have cameras tracking your eyes, speed etc. They’ll automate license suspensions based on driving style. Maybe you’ll ne…

That's just something you've imagined, then got annoyed about.

Re: BMW Is Showing Commercials on Their Car's Dash Screens as a Treat

#29

Post by altairprime »

SoftTalker wrote: post #23

At least in the USA, a new BMW is a high-end car. Not a supercar, but beyond the reach of most of the car-buying public. I'm surprised that the generally quite wealthy owners of those cars would tolerate that.

It suggests that BMW must be in dire financial straits somehow, and I’ve been trying to decide why. Current theory is that it’s part ‘BMW needs to prop up their share price with a steroid injection of ads into their growth in growth of profit curve’, and part ‘BMW lost the evaporating upper middle class segment and is on the verge of collapse’

It’s such a look of desperation to add advertisements when they didn’t start out as a carnival-barker brand that it’s hard to continue trusting their vehicle manufacturing. Look at how poorly they rank in reliability perception relative to Jaguar and Subaru — and only two steps away from ‘We’re selling your radio data to stay afloat’ GM, too?! https://www.bmwblog.com/2025/06/29/2025-jd-power-initial-qua...

Ugh. I may not personally like their cars but I still hate to see it when notable brands swan-dive into the rocks rather than just wind down gracefully. Hopefully Toyota handles this better, given they’re facing a financial engineering crisis of their own with operating profits down to a mere 2.5% of sales: https://www.toyota-industries.com/investors/item/2025_annual... anyways

> Sato has claimed Toyota is in a “battle for survival” against Chinese automakers. Going forward, the company will have to loosen its infamously strict quality standards to cut costs and increase output.

— https://www.autonocion.com/us/toyota-crisis-chinese-evs/

Re: BMW Is Showing Commercials on Their Car's Dash Screens as a Treat

#30

Post by cogogo »

theturtletalks wrote: post #11

Every car given enough time will have ads. Just like every proprietary software will become enshittified. It should be obvious by now that the stock ticker must go up and to do that you have to squeeze your customers. And if they have already bought the car, they have no recourse. The only solution I see is open-source but for cars, that’s a long ways out.

I have always been worried about self driving cars (even privately owned) being ad platforms. Guess we are getting there faster! Slate auto is not open source but at least they have no screens and I believe no driver tracking.
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