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EU will mandate labels on authentic-looking AI content starting August 2

engadget.com

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Re: EU will mandate labels on authentic-looking AI content starting August 2

#11

Post by RandomLensman »

lelanthran wrote: post #8
Yaqub_W wrote: post #3

"It is a matter not only of customer protection, it’s also a matter of democracy protection." Ensuring democracy by selectively censoring. I feel safer already. I better put AI label on every video I make as there is already AI in the supply chain of all the tech I use. All content contains AI now. Let's talk about AI commissars who will decide which company will survive. In fact, let's create a few an NGOs to help!…

I am seeing more and more this exact sentiment that is in this comment: "I should be able to bamboozled everyone into thinking I have skills I actually don't have anymore". Look, there's a ton of places where you can display your AI code, products or comments. Why is it so damn important that no places remain for people who want to be aware of whether or not they are engaging with a human? Why is it so important to y…

My suspicion is that it will quickly not matter in a lot 9f situations for most users, customers, etc. - so might be easier and better to curate places of true human interaction, for example, instead of the other way around.

Re: EU will mandate labels on authentic-looking AI content starting August 2

#12

Post by RandomLensman »

movedx01 wrote: post #6
Yaqub_W wrote: post #3

"It is a matter not only of customer protection, it’s also a matter of democracy protection." Ensuring democracy by selectively censoring. I feel safer already. I better put AI label on every video I make as there is already AI in the supply chain of all the tech I use. All content contains AI now. Let's talk about AI commissars who will decide which company will survive. In fact, let's create a few an NGOs to help!…

Slapping an explicit "I did not put effort into this" label on slop content is not censorship, its quite opposite, it lets people filter out the noise. No human can hope to be able to do this on their own at the scale GPUs can pump out tokens. Authentic voices are today being drowned in waves upon waves of AI slop spam. This is not quite censorship but the end effect is similar - human voice cannot be heard. Just thi…

Some generic picture used as like icon: is the labeling critical there?

Re: EU will mandate labels on authentic-looking AI content starting August 2

#13

Post by HatchedLake721 »

PowerElectronix wrote: post #7

Another step to make users dumb and blindly trusting of their regulators. I don't opose labeling AI content, I opose mandating it and giving users the false confidence that something without label is legit.

Let’s stop labeling cigarettes are bad, because people will start smoking cigars and think they’re safe.

Unlabeled doesn’t mean safe or legit.

Re: EU will mandate labels on authentic-looking AI content starting August 2

#14

Post by _puk »

PowerElectronix wrote: post #7

Another step to make users dumb and blindly trusting of their regulators. I don't opose labeling AI content, I opose mandating it and giving users the false confidence that something without label is legit.

You suggesting the inverse?

Consciously labelling something as genuine / non AI incorrectly is fraud.

"Forgetting" to add an AI label is an error of omission.

Feels like the former is far more punishable than the latter.

Re: EU will mandate labels on authentic-looking AI content starting August 2

#15

Post by movedx01 »

RandomLensman wrote: post #12
movedx01 wrote: post #6

Earlier quoted context omitted.

Slapping an explicit "I did not put effort into this" label on slop content is not censorship, its quite opposite, it lets people filter out the noise. No human can hope to be able to do this on their own at the scale GPUs can pump out tokens. Authentic voices are today being drowned in waves upon waves of AI slop spam. This is not quite censorship but the end effect is similar - human voice cannot be heard. Just thi…

Some generic picture used as like icon: is the labeling critical there?

Probably not critical, just helpful to be able to understand where the source is willing to cut corners. Helps me understand if the given content source values are aligned with mine without risking wasting time to ingest slop just to come to the same conclusion.

The same way I look at food labels to support local produce and those who don't try to trick me into thinking I am consuming something it's really not.

I personally wouldn't care for AI usage in icons, I don't put a lot of attention to them. Someone else might.

Re: EU will mandate labels on authentic-looking AI content starting August 2

#17

Post by Sol- »

EU once again at the frontier of AI.. regulation.

Hard to assess what this rule will actually accomplish. Ultimately AI will be involved in all creative processes going forward, so all pieces of media will have at least some basic AI disclaimer. At the same time, the bad actors that the EU is so paranoid about (Russians secretly undermining our democracy and other boogeymen) will obviously not use the label.

But it's another tool in the EU's toolkit to arbitrarily enforce fines on big tech when politically convenient, of course. That's one thing we remain good at.

Re: EU will mandate labels on authentic-looking AI content starting August 2

#18

Post by DarkNova6 »

Yaqub_W wrote: post #10
dudefeliciano wrote: post #5

Earlier quoted context omitted.

what's the alternative? Let our benevolent techbro oligarch overlords decide what is best for us?

I think there is no alternative that yields good results. Legacy media uses the argument that consumer already expects to be lied to and knows the content is for entertainment (TV news for example). I feel the same about AI content. Or should I be expected to blindly trust everything? I already have to critically think and filter everything already so why the distinction? I should try harder for some content and not…

Nihilism is the path to death and destruction. Thinking this will makes you powerless and cedes control with those who have the most resources.

It's easy to take yourself out of this equation, but it only makes everything worse. The trick is that they make you think that it couldn't get worse. But this is always false.

Re: EU will mandate labels on authentic-looking AI content starting August 2

#19

Post by RandomLensman »

movedx01 wrote: post #15
RandomLensman wrote: post #12

Earlier quoted context omitted.

Some generic picture used as like icon: is the labeling critical there?

Probably not critical, just helpful to be able to understand where the source is willing to cut corners. Helps me understand if the given content source values are aligned with mine without risking wasting time to ingest slop just to come to the same conclusion. The same way I look at food labels to support local produce and those who don't try to trick me into thinking I am consuming something it's really not. I per…

Buying a license for a stock photo vs using AI to create what you need is cutting corners? Don't thing there is much difference in effort (might even be more on the latter)?

Re: EU will mandate labels on authentic-looking AI content starting August 2

#20

Post by wickedsight »

My biggest problem with this is that this regulation is only aimed at AI. It should be much broader and include any technology that can be used to make 'authentic-looking' content. Why should someone who's good at Photoshop or VFX be allowed to share fake stuff as real, but not someone who's good with AI?

For many years we've been aware that edited models on magazine covers, Instagram and in ads are negatively impacting the well-being of (young) people, but we've never done anything about that. I consider this regulation incredibly hypocritical and full on populist because 'AI BAD!' and nothing else.

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