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BMW Spider-Man in-car advertising

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Re: BMW Spider-Man in-car advertising

#101

Post by Barbing »

dzhiurgis wrote: post #95
helterskelter wrote: post #10

Great way to tank a brand. Part of BMW's value is/was the expectation of an upper middle class snob driving it, but having your car force ads on you is something people wouldn't even expect from a Kia Soul leased off a used lot.

It’s not forced. You have to click icon. Not the smartest move, but not exactly ominous. Plenty of other bad software decisions in bmw.

Sounds like it is forced and it’s an entire banner. Imagine the click-through rate on something your car shows you compared to your average ad.

Re: BMW Spider-Man in-car advertising

#102

Post by mdp2021 »

maxgashkov wrote: post #65
c7b wrote: post #62

It sounds awful, but it might not even make the top-5 of the most annoying/concering things you'll get in a new car (bought in the EU at least), many of which are now mandatory by regulation. What you'll also get is a camera that tracks your eye movements to play an alert when they're not on the road, an alarm when you drive over the allowed speed limit as determined by a camera, an alarm plus a mechanical yanking of…

I get all of these with more or less recent (2023) Mazda here in Japan, but all of them can be turned off in settings. Are they always-on in EU?

(I checked the directives weeks ago.)

In the eu, the general idea is "you can disable the functions each time you restart the car - they will be re-enabled as the car is off".

Some people spend minutes turning off the annoying parts from the settings before starting the car, each time.

Re: BMW Spider-Man in-car advertising

#103

Post by d--b »

c7b wrote: post #62

It sounds awful, but it might not even make the top-5 of the most annoying/concering things you'll get in a new car (bought in the EU at least), many of which are now mandatory by regulation. What you'll also get is a camera that tracks your eye movements to play an alert when they're not on the road, an alarm when you drive over the allowed speed limit as determined by a camera, an alarm plus a mechanical yanking of…

These systems are such a pain in the butt. These can’t be saving lives. My brain completely filters away the speed limit beep. The auto-steering mostly tries to drive me into other vehicles (in the countryside it steers you towards the middle of the road ). And I am pretty sure the eye tracking thing wont prevent me from selecting a spotify song.

cutoff is officially mid 2024. I don’t know if some older cars have been firmware-updated to have these features turned on by default.

Re: BMW Spider-Man in-car advertising

#104

Post by microtonal »

dash2 wrote: post #87
ehnto wrote: post #51

Earlier quoted context omitted.

Mercs and BMWs occupy the same market space. They are direct competitors. Mercedes may have a car or two that reaches just out of upper middle class but they are largely a middle to upper middle class brand, just like BMW. The fact that Merc would do it too just means they are both happy cheapening their brand to align with practices of cheap off-brand android TVs.

Actually Apple will also put advertising on your phone if you have one of the dynamic carousel things and you walk into the wrong area.

They put advertising in:

- The Settings: Apple Intelligence and Apple Fitness+ (including the red dot as if you missed something important).

- The app store. Typically 1/2 or 2/3 of the search page is covered by ads.

- Apple Wallet. They rolled out an F1 advertisement to Apple Wallet in some region.

- iWork apps now have advertisements for updating to an Apple Creator Studio subscription.

- Apple Maps will soon have ads.

Most restraint is gone now to grow the Services category. It just feels gross for flagship devices. It seems that AOSP ROMs like GrapheneOS are the only road to sanity.

Re: BMW Spider-Man in-car advertising

#105

Post by mdp2021 »

maxgashkov wrote: post #74
c7b wrote: post #69

Earlier quoted context omitted.

I haven't driven a recent model but afaik the answer for most is Yes, or at best you can disable them for the current ride and they turn on again automatically on every start.

That's quite insane then. Especially the lane departure warning / assist was downright dangerous in snowy conditions when the road markings became partially covered, I cannot imagine driving with that setting on all the time.

> Especially the lane departure ... assist was downright dangerous in snowy conditions

And near cyclists...

(Opposite to some configurations described nearby, some car models do automatically steer pushing the car in its lane, they do not just warn the driver.)

Re: BMW Spider-Man in-car advertising

#107

Post by d--b »

mdp2021 wrote: post #102
maxgashkov wrote: post #65

Earlier quoted context omitted.

I get all of these with more or less recent (2023) Mazda here in Japan, but all of them can be turned off in settings. Are they always-on in EU?

(I checked the directives weeks ago.) In the eu, the general idea is "you can disable the functions each time you restart the car - they will be re-enabled as the car is off". Some people spend minutes turning off the annoying parts from the settings before starting the car, each time.

It’s the main thing they tell you when you buy a new car. Press here 4 times, then here 3 times, then here once, and you’re good.

Re: BMW Spider-Man in-car advertising

#109

Post by q3k »

> Clicking on it then activates the Spider-Man™ animation, comprising a full-screen festive animation in the Control Display with aptly chosen backing music and an accompanying light show courtesy of the ambient lighting system.

Stop the presses, it's not an ad, it's just a “festive animation”!

Re: BMW Spider-Man in-car advertising

#110

Post by Barbing »

fy20 wrote: post #57
femto wrote: post #35

Earlier quoted context omitted.

I'm beginning to think that my '96 Toyota Starlet is "peak ICE". It has EFI, no infotainment, no power windows, no power steering, no automatic transmission. It is basically an engine, gearbox and wheels. An electric Starlet would be Nirvana. Edit: Just read that Toyota is toying with the idea of an electric Starlet. It'll probably have an infotainment system and power "everything" though. https://www.drive.com.au/ne…

I'm not a mechanic but I have rebuilt an engine (common rail diesel with electronic injection) with a friend and do some work on my own cars. I don't really get the "everything needs to be mechanical" push. My previous car was mid 2000s, automatic, electronic basically everything. The reason why I scrapped it was because it had too must rust. The engine, transmission, and electronics were still fine after 200k and 20…

The infotainment thing is regrettable but nowhere near as bad as the cellular modems phoning home, constantly spying, possibly raising your insurance rates…

Lucky for Big Brother they’ve blanketed this country (USA) in Flock cameras. New car, old car, they’re ready to pull over journalists in dealer loaners, people in the wrong place at the wrong time…

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