This and the eye tracking could make a killer combo. “Stare at this ad for 30s to unlock the drive gear”.
No no, the brake!
BMW Spider-Man in-car advertising
91–100 of 173 posts
Re: BMW Spider-Man in-car advertising
#92Enshittification of everything.
Re: BMW Spider-Man in-car advertising
#93Earlier quoted context omitted.
That's quite insane then. Especially the lane departure warning / assist was downright dangerous in snowy conditions when the road markings became partially covered, I cannot imagine driving with that setting on all the time.
The "lane assist" is very dangerous. I don't understand how this got in cars to begin with, nevermind become mandatory. It's super "fun" with temporary marking around road works. I bet it works perfectly in a lab but in the real world..
I've never had a point where it is dangerous. It vibrates the steering wheel and that's it. Even on the autobahn's 2.20m wide roadwork left lanes it works good/not bad enough I just leave it on. Lane keeping is not mandatory, only a warning system.
Re: BMW Spider-Man in-car advertising
#94Earlier quoted context omitted.
It's like a basic Kindle. Or Ryanair. Between this, the proprietary nut patent, and the heated seat subscription, I'm probably not going to look at BMW for my next car. They've been going back on things, but all of this adds up to they don't get it.
Ryanair is the epitome of "cheap with compromise" which is the opposite of the BMW brand. And kindle basic gets advertising as a known feature at buying time. Pushing advertisment after sale on a premium product is absolutely not similar.
I had to edit my comment saying it might not have been a fair comparison because I realized they might’ve just been dissing BMW pretty hard.
‘Enjoy your “luxury“ car’, the kind of “luxury“ that appeals to subsidized e-reader buyers and discount airline customers.
And I like that. If BMW can’t resist monetizing their customers’ attention, they don’t deserve the higher-end customers their marketing suggests they desire.
Re: BMW Spider-Man in-car advertising
#95Great way to tank a brand. Part of BMW's value is/was the expectation of an upper middle class snob driving it, but having your car force ads on you is something people wouldn't even expect from a Kia Soul leased off a used lot.
It’s not forced. You have to click icon. Not the smartest move, but not exactly ominous. Plenty of other bad software decisions in bmw.
Re: BMW Spider-Man in-car advertising
#96Wouldn't it be fair if BMW at least shared the advertisement revenue with the car owners? It's so ugly that they first sell cars, and profit from that. And then they utilize the fleet of cars to squeeze out more revenue, even though that was never part of the contract to begin with. What right does BMW have to do that? If they found a new revenue source, it would be nice if they at least shared that with their custom…
> Wouldn't it be fair if BMW at least shared the advertisement revenue with the car owners? No.
I mean, I don't know of it's still around, but the ad-supported Amazon Kindle was at least cheaper than the regular version. So the customer got some compensation for being shown ads.
Re: BMW Spider-Man in-car advertising
#97It sounds awful, but it might not even make the top-5 of the most annoying/concering things you'll get in a new car (bought in the EU at least), many of which are now mandatory by regulation. What you'll also get is a camera that tracks your eye movements to play an alert when they're not on the road, an alarm when you drive over the allowed speed limit as determined by a camera, an alarm plus a mechanical yanking of…
My 2015 has none of these things. It has a rear camera, no telemetry, physical buttons, no internal nav, and no giant tough screen.
> My 2015 has none of these things
The eu has started pushing those things with a 2016 (I believe) regulation that imposed "all cars approved for production after 2018 must have an "e-Call" system (internal GPS, microphone and telephone connected to the police in case of car crash)".
And then more, and then more, and still more...
Re: BMW Spider-Man in-car advertising
#98Earlier quoted context omitted.
The "lane assist" is very dangerous. I don't understand how this got in cars to begin with, nevermind become mandatory. It's super "fun" with temporary marking around road works. I bet it works perfectly in a lab but in the real world..
I've never had a point where it is dangerous. It vibrates the steering wheel and that's it. Even on the autobahn's 2.20m wide roadwork left lanes it works good/not bad enough I just leave it on. Lane keeping is not mandatory, only a warning system.
I guess it depends on the maker. For my car it nudges the wheel back into the lane in addition to vibrating.
Re: BMW Spider-Man in-car advertising
#99Earlier quoted context omitted.
It's like a basic Kindle. Or Ryanair. Between this, the proprietary nut patent, and the heated seat subscription, I'm probably not going to look at BMW for my next car. They've been going back on things, but all of this adds up to they don't get it.
A BMW is like a flagship smart phone. It looks like luxury, but everyone has them.
Are you including people who own older BMWs? They look like really great deals on the used market. Just don’t check the five-year total cost of ownership. If it’s not new, it’s gonna cost you in the shop. Maybe every year or so.
Also I think everyone in our social circles have flagship phones but $50 Android pre-paids sell pretty well. (Someone probably knows, unlike me, the exact numbers.)
Re: BMW Spider-Man in-car advertising
#100Great way to tank a brand. Part of BMW's value is/was the expectation of an upper middle class snob driving it, but having your car force ads on you is something people wouldn't even expect from a Kia Soul leased off a used lot.
It's like a basic Kindle. Or Ryanair. Between this, the proprietary nut patent, and the heated seat subscription, I'm probably not going to look at BMW for my next car. They've been going back on things, but all of this adds up to they don't get it.
How can you put Ryanair and BMW in the same category?
Ryanair's whole shtick is "we'll treat you like cattle in a truck, and you'll be grateful you only paid €20 for the experience". I feel that anyone who is outraged by their nickel-and-diming doesn't really understand what Ryanair is about.
If I paid €200 for a flight from Dublin to Amsterdam, and they forced me to watch ads on the seatback screen and charged me to use the loo, then I'll be rightfully upset. But €50 for Ryanair? Where do I sign up for the €20 standing-only tickets?