Same happened in Italy, so all betting sites turned into "news" site so you would have teams being spored by "betting_company_name news". Useless. There's a proposal to be back to previous type of sponsorship.
If the law banned selling beer without a license, you can't sell a pen for $20 and include a free six pack, claiming 'I'm just selling pens!'. Regulatory agencies, prosecutors, and judges aren't idiots, and neither is your lawyer.