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BMW Spider-Man in-car advertising

consumerrights.wiki

11–20 of 173 posts

Re: BMW Spider-Man in-car advertising

#11
post #3

One of the best things one of me mates from high school did for me, is buy himself a BMW. The amount of problems and money he had to deal with helped me realize I didn't actually want a BMW, they're just nice to look at.

They're also really nice to drive (at least when they work).

Re: BMW Spider-Man in-car advertising

#14

Great way to tank a brand. Part of BMW's value is/was the expectation of an upper middle class snob driving it, but having your car force ads on you is something people wouldn't even expect from a Kia Soul leased off a used lot.

> Part of BMW's value is/was the expectation of an upper middle class snob driving it

BMWs are no where near for that "class". A Mercedes-Benz is for that and even they also put ads in their own dashboard screens. [0]

So on HN-land, time to rule out BMWs, Chevrolets, Mercedes-Benz, Teslas, Volkswagens, Kias. What else?

[0] https://www.motor1.com/news/797846/mercedes-screen-plays-ads...

Re: BMW Spider-Man in-car advertising

#17
post #8

Samsung the same with their display on fridge, I'm not sure how is this legal and why someone thinks this is ok. These decision makers are meant to be educated people with may be at least a tiny bit of values in their lives...

I agree that it’s abhorrent. However the doomer in me can’t help but think they do these things because consumers still buy them. You’d expect GE to go “Oh yeah well we don’t put ads on OUR fridges.” but it seems like in every industry they all just follow suit.

Re: BMW Spider-Man in-car advertising

#18
post #14

Great way to tank a brand. Part of BMW's value is/was the expectation of an upper middle class snob driving it, but having your car force ads on you is something people wouldn't even expect from a Kia Soul leased off a used lot.

> Part of BMW's value is/was the expectation of an upper middle class snob driving it BMWs are no where near for that "class". A Mercedes-Benz is for that and even they also put ads in their own dashboard screens. [0] So on HN-land, time to rule out BMWs, Chevrolets, Mercedes-Benz, Teslas, Volkswagens, Kias. What else? [0] https://www.motor1.com/news/797846/mercedes-screen-plays-ads...

I don't think I'll be buying recent model years any time soon.

Re: BMW Spider-Man in-car advertising

#20
post #8

Samsung the same with their display on fridge, I'm not sure how is this legal and why someone thinks this is ok. These decision makers are meant to be educated people with may be at least a tiny bit of values in their lives...

I agree that it’s abhorrent. However the doomer in me can’t help but think they do these things because consumers still buy them. You’d expect GE to go “Oh yeah well we don’t put ads on OUR fridges.” but it seems like in every industry they all just follow suit.

I suppose they've determined the revenue from the ads outweighs the potential competitive advantage.
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