Earlier quoted context omitted.
Why is it bad to sell 20% of the biggest tournament in the world to a private company lead by people involved with the most corrupt administration in the history of the US? The model has been working fine for decades, why does it matter that it makes less than american sports?
The most beloved, most watched sport in the world making less than the American/Canadian hockey league is a commercial failure. Non profits are generally inefficient at running businesses. With the right guardrails a private arm that knows how to run a business could help FIFA make a ton of money. And yes a lot of rich guys will become even richer too, so what?
Fortunately the English top division alone makes a similar amount to NHL (from a quarter of the matches) and the English second tier makes a similar amount to the Super Bowl[1], which is why football's governing body doesn't particularly need lessons on how to commercialize stuff from people in the United States who probably also don't understand football's financial centre of gravity, but will happily buy commercialization rights for a quadrennial tournament if sold to them in a backroom deal at a sufficiently low price...
[1]yes, I know the Super Bowl is only the one game. But if you can compare a 1400 game annual league to a 104 game quadrennial tournament, then I can compare an entire season to a single big game :D)...