Earlier quoted context omitted.
FIFA made $~15 billion USD this World Cup, roughly double what they made in Qatar in 2022. There are many low-hanging fruit that can be optimized to increase that revenue by 10x.
> There are many low-hanging fruit that can be optimized to increase that revenue by 10x. The $15 billion figure is for FIFA's ENTIRE 2023-2026 revenue cycle, so not just this World Cup. But the obvious "low-hanging fruit" was making the tournamenta lot larger (104 matches instead of Qatar's 64), so a lot more tickets, hospitality sales, ads etc Also two 3 minute hydration breaks per match, giving broadcasters additi…
But the only way they 10x is to start running more FIFA competitions, and that's when they encroach on UEFA's cash cows...