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But after reading the line below it, it's just a mis-direction, felt almost cheated. I'd highly recommend removing it.
But no link/button/call to action - I'd need to scroll back up and parse out which action to take from the visual stuff above. Wondering if you'd see more conversions by putting a purchase link there too (or perhaps you've already tried it)
I did quickly look through the sample and the book seems to be very useful, but I'd like some indication of how much of it there is. ;)
Ummm... might be my mistake, but I can't spot any indication of how long your book is. I did quickly look through the sample and the book seems to be very useful, but I'd like some indication of how much of it there is. ;)
I edited your site to solve the issues and uploaded to imgur. (The matrix is from CrazyEgg, but take the idea). http://imgur.com/slYOb Here is my walkthrough of the site: 1. Great, exactly what I am looking for: book on designing web applications. 2. Oooh look, Facebook, Freshbooks, and MailChimp use this, wait, no they do not. This is graphically implied by their logos and using an established user experience locati…
I had the same reaction to the Facebook, Freshbooks, and MailChimp logo placement. Struck me as a little shady. The book sample is excellent though, and I'm considering the $199 package, primarily for the web app .psd.
Another design issue of note, I had skimmed past that portion during the scroll down because it was not highlighted. There should be some sort of color change.
Please remove the Facebook, Mailchimp etc logos. It really leaves a bad taste - it's a practice to show those on a landing when either the companies whose logo are featured, are using this product/service or have said something positive about it. But after reading the line below it, it's just a mis-direction, felt almost cheated. I'd highly recommend removing it.
Edit Question: On second thought, Is it really a bad thing? The logos do have their purpose (examples of webapps) and there was never mention of any connections with the companies displayed. The false conclusion that an average skimming reader arrives upon seeing the logos comes from "unwritten norms" of the web, and thereafter, the feeling of being misled.
Back to the odd marketing strategy. Why show it here? Why HN, really? Most will simply want something quick and simple to show the idea behind their hacks to the community. We are frequently being shown unfurnished prototype (indeed twitter bootstrap half the time). Anyone really serious about building well designed and engineered UX web applications will probably have a well funded startup with specialist UX designer onboard. Or someone must have been a long time practitioner of UX to be bothered about putting much focus on UX. It's not as simple as reading a book, listen to an interview, you become great in UX. It's only through years of experience, going through iteration after iteration of UX design tweaks, you will have a basic idea where to lead the good UX direction. A long the way, there are still huge chances to make UX mistakes here and there. Too simplified, or too complicated. Too plain, lack of creative input. Too much boring UX treating every users as dummy as they can. I am sure it will be hard for the community here to start bothering UX before getting their hacks done. And worst, the next hacks are waiting ....
The "complete package" gave me sticker shock, so much that I almost closed the page then and there. It was only out of curiosity as to why the $200 price tag was worthwhile that I even kept reading to find more purchase options. It put a bad taste in my mouth, honestly, and I'm left feeling pretty confused by why you won't let me cherry pick my own interview+book package. I'm just having trouble seeing the dollar val…
Thanks for the feedback. I am always trying to improve my content, sites, and marketing. My target market is people who are serious about web applications. In an industry where it isn't hard to charge $100-250 an hour for design or development work, $200 for everything included doesn't seem like a lot. But I understand that for some people (students) that can be a ton of money, so I am also selling the book by itself…