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Substack writers, you need a website

elizabethtai.com

261–270 of 373 posts

Re: Substack writers, you need a website

#261

Whenever I see Substack or Medium URLs, I avoid clicking them. They are so spammy with their call to subscribe, that it's not even worth me visiting them. People recognize quality, and they don't need to be pressured to subscribe. The websites I visit every day never asked me to come back.

same for me on medium, but susbstack not necesarily, they seem to be more focused on the author not like medium

Re: Substack writers, you need a website

#262
post #144

Earlier quoted context omitted.

> The social networks are big because they have genuine utility. I think this is mostly wrong, and that the social networks are big primarily because they spent money at the right time to create entrenched network effects that allow them to rent-seek ever after. The quality and innovation of the services themselves (especially simple sites like twitter/X) is not the moat. At a technical level, most are easily clone-a…

The network effects ARE the genuine utility.

For the majority of people it's the opposite of utility. Not even inutility or uselessness, it's negatively useful.

In any social network where "network effects" are a thing in the first place, there is more content produced than can be consumed by a particular user. The algorithm (tm) is forced to curate certain pieces of content out of circulation and can only heavily promote a negligible minority of content. This creates content reach distribution that is essentially a parabola. While there can be tons of signals to adjust the reach, the primary signals are inevitably going to be virality of the account and early engagement. You can't reasonably look at long term engagement due to content to eyeball ratio.

Ergo, posts must be designed to quickly grab early attention in an infinite feedback loop and this incentivizes cartels and bot farms to create echo chambers. Both extremely harmful phenomena.

Re: Substack writers, you need a website

#263
Honestly, I shut down my webiste and Medium, then moved to Substack because they solved the "get paid for my writing" problem.

In 2022, Medium was defacto blogging platform and getting into their paid program was close to impossible.

In the first 2 days of setting up Subtack I got a 5 dollar deposit from my first paying reader. I couldn't have done that on either Medium or my personal blog.

Re: Substack writers, you need a website

#264

Earlier quoted context omitted.

Same, every time I end up on a substack post, it's from an external source. Maybe there is a network effect on substack that makes it easier to get these external links, but I doubt most actual readers are coming from inside the substack ecosystem.

> Same, every time I end up on a substack post, it's from an external source. I think the parent was talking about having a substack, not reading things on Substack. But I also think the direct network effects don't come from casuals (other than that they repost to social networks.) People who are paying for a substack will look at others because it doesn't involve another signup or separate bill, they can just add t…

> I think the parent was talking about having a substack, not reading things on Substack.

I think it's both, see "nor have I ever been tempted to click on suggested posts to others' content."

Re: Substack writers, you need a website

#265

Earlier quoted context omitted.

> Counterpoint from someone who's been publishing on the internet for decades: no one will visit your website. It's as simple as that. You need a push mechanism to reach readers. I think that one should at least have one's own domain instead of example.substack.com. Substack allows for exporting posts (which would be good to do regularly just for backups in case of (account) compromise): * https://support.substack.co…

> I think that one should at least have one's own domain instead of example.substack.com. I thought about this question when I recently started writing a few articles on Substack. I chose not to use my own domain, even though I have a few. Why? I want my writing to outlive me. When I am no longer able to pay for domain renewals, my own domains will expire. Hopefully {my-hn-username}.substack.com will still be around.…

[deleted]

Re: Substack writers, you need a website

#266

Counterpoint from someone who's been publishing on the internet for decades: no one will visit your website. It's as simple as that. You need a push mechanism to reach readers. RSS could be it, but it's too niche. Social media is kinda it, but algorithmic feeds reward political clickbait and just because someone clicks "follow" or "subscribe" is not a guarantee that they will ever see your posts. Substack gives you a…

I'm outside the loop so please forgive me, but what is different between substack and a self managed mailing list?

I've been subscribed to a few website/blogs newsletters for years and they appear to work fine, and I think the owners are not particularly technical, there's WordPress plugins.

Re: Substack writers, you need a website

#267

Earlier quoted context omitted.

> Counterpoint from someone who's been publishing on the internet for decades: no one will visit your website. It's as simple as that. You need a push mechanism to reach readers. I think that one should at least have one's own domain instead of example.substack.com. Substack allows for exporting posts (which would be good to do regularly just for backups in case of (account) compromise): * https://support.substack.co…

> I think that one should at least have one's own domain instead of example.substack.com. I thought about this question when I recently started writing a few articles on Substack. I chose not to use my own domain, even though I have a few. Why? I want my writing to outlive me. When I am no longer able to pay for domain renewals, my own domains will expire. Hopefully {my-hn-username}.substack.com will still be around.…

>{my-hn-username}.substack.com will still be around

I wouldn't be so sure. Platforms come and go, they change domains (e.g. Twitter), they merge, they die.

Re: Substack writers, you need a website

#268
post #237

Earlier quoted context omitted.

And you can take advantage of their network effects by implementing a POSSE system. Publish on your own site, syndicate elsewhere. That way, your website is the source of truth and the other places are like museums you curate to. Why should you go thru the trouble? Because these social networks own your content and your audience and won't hesitate a second to drop you if they deem fit.

x.com heavily penalizes off-site links.

Using something like Typefully or even Postiz lets you post without linking to any site. If you publish a blogpost, you can have one of these tools create an C article with the same content.

Re: Substack writers, you need a website

#269
I'd consider Substack if it had options to make my blog the canonical. But AFAIK that isn't possible; the only way of doing it would be for Substack to be the canonical and my blog the "copy", and that seems dumb from a future thinking perspective?

Re: Substack writers, you need a website

#270

Counterpoint from someone who's been publishing on the internet for decades: no one will visit your website. It's as simple as that. You need a push mechanism to reach readers. RSS could be it, but it's too niche. Social media is kinda it, but algorithmic feeds reward political clickbait and just because someone clicks "follow" or "subscribe" is not a guarantee that they will ever see your posts. Substack gives you a…

Substack also comes with a brand, and having a substack is a social cue that you are a higher status person, it goes with the beefed up LinkedIn profile, playing tennis and conspicuous consumption.

Having a substack shows that you are time rich, yet at the same time, it does not come with overtones of vanity. Serious discourse allegedly goes on with substack, if you are writing there, then you are rolling it with the pros.

Yet every platform goes through phases, ending with the inevitable 'enshittification'. Soon the reader will see substack as a byword for best avoided, much like having to download a PDF or open an inevitably paywalled mainstream media news article, not worth the click.

With one's own website you are outside of the loop, and the theory still holds that, if you have anything worth seeing, they will come. However, most people will stay on platforms until there is something to actually buy.

Recently I was doom scrolling until I came across this vacuum cleaner for cats, that enables you to harvest the fur. I want this as a joke present for a cat I know, so I was prepared to escape the platform to buy the product. If it was a lengthy essay on how to make felt clothing from cat fur on substack, then I probably would not have clicked. Yes I am that shallow!

Hence, if you have something to sell, then an independent website is what you want, and a sales funnel to get people there. This does mean social media, the newsletter, SEO, the substack and even paid advertising.

Not everyone has something to sell though.

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