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Substack writers, you need a website

elizabethtai.com

31–40 of 373 posts

Re: Substack writers, you need a website

#31
As a writer who has been on the web for a long time, I no longer write much for the sake of the web. My personal website I took down this year because I didn't like the idea of AI snarfing up everything I wrote. I hate sites like Substack because they are a single point of failure that rely on partners like Stripe for any kind of financial linkage. While I don't write only for money, I certainly write with the idea of needing a certain amount of money to keep on writing. The internet just doesn't offer that kind of environment anymore in my opinion.

I do like the Indie web, and to me, it is more just the way the internet was/has been/needs to be. What is missing are neutral kinds of payment layers/vendors that won't pull your funding if you say something someone somewhere doesn't like.

Re: Substack writers, you need a website

#32
post #27

Earlier quoted context omitted.

> Substack gives you a way to push content to your subscribers without an intermediary deciding what they get to read. How do we know they won't start limiting your reach in the future? That's the path basically every other platform has gone down.

The entire pitch of Substack is "You can export the email addresses of your current subscribers at any time" So if they stop doing the "email my subscribers whenever I post" step, another service will fill the gap pretty quick.

Substack notes is non exportable; the newsletter now no longer have a link to read it on your site on substack and instead link to the substack app, and subscriptions started in the app pay Substack through Apple and Google and you can't export them.

Substack has become a roach motel but they pretend otherwise

Re: Substack writers, you need a website

#33
post #27

Earlier quoted context omitted.

> Substack gives you a way to push content to your subscribers without an intermediary deciding what they get to read. How do we know they won't start limiting your reach in the future? That's the path basically every other platform has gone down.

The entire pitch of Substack is "You can export the email addresses of your current subscribers at any time" So if they stop doing the "email my subscribers whenever I post" step, another service will fill the gap pretty quick.

Until they make it more difficult to export lol that’s the real canary in the coal mine if you ask me.

Re: Substack writers, you need a website

#34
I think just the $5/mo or so for hosting a WordPress blog and then the $20/yr for a domain name is prohibitive for many people—-not necessarily financially but like ‘oh great now I gotta deal with this’. So that’s why Medium in the past and now Substack etc end up as fallbacks

Re: Substack writers, you need a website

#35

Counterpoint from someone who's been publishing on the internet for decades: no one will visit your website. It's as simple as that. You need a push mechanism to reach readers. RSS could be it, but it's too niche. Social media is kinda it, but algorithmic feeds reward political clickbait and just because someone clicks "follow" or "subscribe" is not a guarantee that they will ever see your posts. Substack gives you a…

I feel like the transition from substack to website + newsletter wouldn't be terrible, although I'm sure your traffic would decrease after making the switch.

I miss the days when I'd regularly get forwards from friends about stuff they found on the internet.

Re: Substack writers, you need a website

#36

Counterpoint from someone who's been publishing on the internet for decades: no one will visit your website. It's as simple as that. You need a push mechanism to reach readers. RSS could be it, but it's too niche. Social media is kinda it, but algorithmic feeds reward political clickbait and just because someone clicks "follow" or "subscribe" is not a guarantee that they will ever see your posts. Substack gives you a…

this tide will turn, and the day of reckoning is coming for AI slop and large domains owning the search results. small publishers are going to have their time very soon.

Re: Substack writers, you need a website

#37
Whenever I see Substack or Medium URLs, I avoid clicking them. They are so spammy with their call to subscribe, that it's not even worth me visiting them. People recognize quality, and they don't need to be pressured to subscribe. The websites I visit every day never asked me to come back.

Re: Substack writers, you need a website

#38
Yeah, even if the website itself gets less traffic than the places you syndicate the content to, it's at least a stable home base that's there if those platforms fall apart. Are you posting something that corporations or celebrities don't like/want to see shared? Then posting it on your own site means that the buck stops with you, and they'll have to force you to take it down in court rather than relying on advertiser pressure/'encouraging' the platform to ignore fair use. Did you do something controversial that means platforms don't want to deal with you or individuals want to ruin your life? Having your own site means you can generally tell them to pound sand. And there's no worries regarding things like forced logins, forced ads, obnoxious cookie banners (especially if you don't need to collect personal info anyway), age verification restrictions, etc.

Plus there's just a level of control over the design and features that you can't get elsewhere. Want to make the site look completely unlike any other? It's 100% doable, as plenty of blogs posted here show very well. Want to add a new feature like polls or surveys or quizzes or interactive infographics or what not? You don't need a third party service or some premium account, you just add it yourself.

Running a website is like owning a home rather than renting one. You decide what furniture, what colours, what utilities and service providers, whether you want pets, etc.

Re: Substack writers, you need a website

#39
post #30

I'm pretty happy with the way I've resolved this. I publish everything to my personal blog first, then once a week I copy and paste it all into a Substack newsletter. I get to use Substack for email distribution (which would cost me hundreds of dollars a month using most other solutions, I have 66,000 subscribers now) but my own blog stays the original point of truth. Here's the tool I use for the copy-pasting: https…

You could do the same thing through Ghost, which has an API, and not be using a service that proudly platforms the Tates and nazis.

Re: Substack writers, you need a website

#40
post #27

Earlier quoted context omitted.

> Substack gives you a way to push content to your subscribers without an intermediary deciding what they get to read. How do we know they won't start limiting your reach in the future? That's the path basically every other platform has gone down.

The entire pitch of Substack is "You can export the email addresses of your current subscribers at any time" So if they stop doing the "email my subscribers whenever I post" step, another service will fill the gap pretty quick.

If Substack stops supporting that feature you would end up losing all of your subscribers when you move to the alternative unless you happen to have an up to date export.
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