Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

The LaunchRock UI Redesign

blog.launchrock.com

Post reply on HN
Print view View original

1–5 of 5 posts

Re: The LaunchRock UI Redesign

#4

Post by jaymstr »

loceng wrote: post #3
ntmunger wrote: post #2

What do you think about the new LaunchRock Site Builder?

I just wonder if they did any A/B testing with users to see what the results were - and if those resulted to positive increases.

Jameson, CEO, here. We haven't done A/B testing against the previous site, but we closely watch our metrics and have seen a lift since the new product went out. We were confident in the new app, and would have rolled back if necessary (it was out for a week before we announced it), but all signs were good. Actually setting it up to do a proper A/B test would have taken a lot of engineering time, and we judged it to not be worth it at this point. A lot of that has to do with our goals which are more about expanding the platform than optimizing the "launching soon" feature set.

Re: The LaunchRock UI Redesign

#5

Post by loceng »

jaymstr wrote: post #4
loceng wrote: post #3

Earlier quoted context omitted.

I just wonder if they did any A/B testing with users to see what the results were - and if those resulted to positive increases.

Jameson, CEO, here. We haven't done A/B testing against the previous site, but we closely watch our metrics and have seen a lift since the new product went out. We were confident in the new app, and would have rolled back if necessary (it was out for a week before we announced it), but all signs were good. Actually setting it up to do a proper A/B test would have taken a lot of engineering time, and we judged it to n…

Fair enough. Thanks for the reply.
Post reply on HN