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America has become an entrepreneur's paradise

economist.com

11–20 of 61 posts

Re: America has become an entrepreneur's paradise

#12
post #3

Seems like Instagram (and TikTok) are a big part of the story here. A lot of these 'buy my hat with a funny slogan' or 'buy my lotion' stores on Shopify, Etsy etc are highly dependent on direct-response ads / performance marketing so their fates are tied to these social media platforms

Ie, a junk economy. None of this produces value, if anything it's parasitic.

if someone buys it, is that not producing value?

Re: America has become an entrepreneur's paradise

#13
post #3

Seems like Instagram (and TikTok) are a big part of the story here. A lot of these 'buy my hat with a funny slogan' or 'buy my lotion' stores on Shopify, Etsy etc are highly dependent on direct-response ads / performance marketing so their fates are tied to these social media platforms

[dead]

Re: America has become an entrepreneur's paradise

#15
post #8

I like that this article has no byline

The economist never does because all their "reporters" are kids fresh out of the LSE.

One of the benefits is it forces detractors to criticize the content instead of resorting to fallacious ad hominem attacks about the author's background and education.

Re: America has become an entrepreneur's paradise

#16
post #3

Seems like Instagram (and TikTok) are a big part of the story here. A lot of these 'buy my hat with a funny slogan' or 'buy my lotion' stores on Shopify, Etsy etc are highly dependent on direct-response ads / performance marketing so their fates are tied to these social media platforms

Ie, a junk economy. None of this produces value, if anything it's parasitic.

This is a good thing. If the economy was driven by essentials, it would mean we were in a VERY VERY bad place.

Luckily, our economy is mostly based on luxury items, by world standards.

Re: America has become an entrepreneur's paradise

#18
post #3

Seems like Instagram (and TikTok) are a big part of the story here. A lot of these 'buy my hat with a funny slogan' or 'buy my lotion' stores on Shopify, Etsy etc are highly dependent on direct-response ads / performance marketing so their fates are tied to these social media platforms

Ie, a junk economy. None of this produces value, if anything it's parasitic.

Everyone is housed and well-fed, so we're using planetary energy resources to create dopamine hits for beer money

Re: America has become an entrepreneur's paradise

#19

Earlier quoted context omitted.

Ie, a junk economy. None of this produces value, if anything it's parasitic.

if someone buys it, is that not producing value?

Surely you’d agree that cigarettes are parasitic, no?
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