Earlier quoted context omitted.
The GDPR doesn’t allow opt-out consent to count as consent. The only consent it recognizes as valid consent is opt-in. However, since we are discussing the banner that The Guardian website shows to US viewers, I assume they’re trying to comply with California privacy law, which does allow opt-out regarding the sale of personal information.
> The GDPR doesn’t allow opt-out consent to count as consent. wat GDPR says that opt-out is the default, and if you are asking for consent, it had to be clear, unambiguous, and with both chouces clearly present.
Not legal: you have to click a button to be opted out, otherwise you're opted in. (Opt-out as a verb)
Legal: you are opted out by default (opt-out as an adjective describing the default situation)