I personally think hyping emissions as a benefit for drivers is a case in total misunderstanding of human motivations and desires. It's not a benefit for drivers. It's a benefit for everyone else who only has to breath the brake dust off the EV instead of the brake dust plus exhaust. The benefit is not captured by the driver so doesn't matter to the driver. The people that care about the concept of emissions almost universally don't care about actual emissions, they care about the flexing and social standing being able to claim zero emissions gives them in their social circle. It matters not if the car actually has zero emissions or if the manufacturer is pulling a Volkswagen and cheating to those guys.
The selling point for EVs is the much nicer ride they now produce (much quieter interior, much better acceleration, usually much better technology package) and the potentially much cheaper operation depending on your driving situation.
I am an example of the new electric car buyer. I test drove a toyota crown and a toyota bz and the bz surprised me with how much drastically better it was to drive. I then did the math on operating it and vs my 12 year old SUV it will save me between 3 and 5 thousand a year on fuel costs and probably another few hundred on maintenance because I now have 3 kids and drive 25k - 30k kms a year vs 10k kms when I bought the suv. If the battery actually last 10 years I will likely save 30-50 thousand on op costs so it was a no brainer to go electric. If the battery pricing improves and the terrible charging infra improves, when I go to replace my second car in five years I will probably go electric there too, mostly depending on the charging infra since I still do some longer inter city/province driving for which the bz will be a pain in western Canada.