Earlier quoted context omitted.
What "begins"? There's been several Unity AI companies come and gone already, including some mergers and acquisitions. [1] comes to mind. Epic jumped on the AI bandwagon a while ago. Unity has been the laggard in terms of AI adoption. If anything this is an "ending" to their old ways. [1] https://www.tryaura.dev/
True that there has been many companies with their own implementations but I feel like a native implementation done by unity will have a huge effect. There is just so many indie devs using it, when the unity team starts adopting it more like how they have started with this cli, I think the use of AI in game development will skyrocket
Hell, take the AI money and build actually useful stuff with the hype money - I personally think ALL GUI software should be possible to fully interact with and control headlessly.