Right now, the majority of companies I interact with seems to look at their now (let's assume) increased capabilities, and turns up the speed. But there's other knobs to turn up instead. Robustness, quality, user experience. Optimistically, I think we might just enter a new phase at some point, where businesses make very conscious decisions about what to invest in to differentiate. Like, everyone has support bots now…
> Where do we invest, absolutely stunning human support? That's a complete non-starter unless you're serving some extreme luxury premium market with absurd margins, and/or your customer interactions already require a lot of human involvement. So 99.9% of digital products are right out. Good human support is absurdly expensive and will easily make your product 10 times more expensive than your competitor's. But almost…
If you create a startup you really want to focus on a small audience that you understand and know really well, instead of chasing everyone. And for that a support team is one of the most important asset you have