Is the 5-minute expiration correct? I thought it was more like ~1 hour.
You can set the retention globally (whole session) to 1 hour which will actually make it more expensive. The default is 5 minutes. *UPD:* actually it appears the default is authentication-dependent. API key gets 5 minutes, subscriptions - 1 hour.
Imo it's their fault for not having pricing that aligns incentives.