Earlier quoted context omitted.
> The ATProto was designed around all data being public. I might turn this around to say that ATProto was the square peg trying to fit into the round hole (the vast majority of people want privacy)
The main need is strong authentication, certainly for enabling P2P microblogging type apps. The privacy stuff is covered by Signal etc. anyway, and you could layer that on top if you wanted to, but in a P2P setup privacy is always going to be a bit disappointing as so much metadata is inevitably exposed unless you do crazy stuff like flood fill the network with every message without regard to routing.
What most want is to not be reposted and ratio'd by terminally online people like Blue MAGA did on Bluesky. They also just want to post to their followers or friends, not the world.