"Wait you mean the shareholders expected us to return back the money and also more money on top"?
Advertise in ChatGPT
371–380 of 906 posts
Re: Advertise in ChatGPT
#372Earlier quoted context omitted.
One of the interesting things about LLM training is that high quality documentation can get your product effectively promoted by them. I imagine the kind of advertising you're talking about is obtained by providing that documentation and a curated training dataset to the providers. Maybe even funding some training time. The net result would be product placement, probably without having to declare an advert. Kind of l…
I think this is very much already a thing. Have a bot spam Reddit, which Google uses heavily for their AI summaries, and get free advertising and steering of the top of the Google search results page. We basically speed-ran SEO but for AI results.
This is definitely already a thing.
Re: Advertise in ChatGPT
#373Earlier quoted context omitted.
People outside the ad world dont get the human attention pool is massively over fished. Its not just one corp trying to condition you but thousands. Not just via one channel but thro hundreds (sports/news/gaming/streaming/social/movies/tv/radio etc). Basically in such an environment what works at population scale is either spending more than everypne else (see the odessey marketing budget), constantly repeating your…
Yeah but OpenAI has the benefit of people actively going there and willingly giving quite a lot of their attention. It's a lot like Google in that respect. And the suggestion is pretty much the same as suggesting that Google offer a product where they boost your website or product or whatever in organic search results, instead of or in addition to displaying it as a sponsored link or ad or whatever. It's interesting…
Wait, Google doesn't manipulate search results for money? Could've fooled me.
Re: Advertise in ChatGPT
#374Earlier quoted context omitted.
This isn’t relevant to that debate. A billion people use the ChatGPT app without paying a dime. They don’t care what score the model gets on a hundred technical benchmarks. They don’t care if the weights are open or closed. They are definitely not hosting anything on their own. They want to ask a question and get an answer. If OpenAI can monetize that audience with ads at the level of Google then who cares about Anth…
this...there is a lot of value here, and the user data they gather from actual conversations is likely way better at using for ads than just the search data that google has.
Google has significantly more data than merely what you're googling.
virtually every website transaction is observed by Google Analytics. nearly everywebsite has a google pixel installed. nearly every phyical location you visit and relationship you have is logged by Google.
even if you never use google search, they have you marked
Re: Advertise in ChatGPT
#375I always thought their top tier offering to their advertiser customers should be "Inconspicuously, over an extended amount of time, subtly respond to the user in a way that nudges them towards purchasing customer's goods and services, without ever directly mentioning anything. Slowly and surely sculpt the person who, through their own volition and thought process, buys what the advertiser needs them to." The ultimate…
Even if they could build that in a way that worked well, the ad industry lives and dies by attribution. What you describe seems like a really tough attribution problem.
Ads are placed in ways that don't directly connect to a sale already. Billboards, TV (last decade), youtube sponsors, even at least half of traditional internet ads. Generally they'll just see whether sales increase after they start running the ad campaign, if so, it works.
Re: Advertise in ChatGPT
#376I always thought their top tier offering to their advertiser customers should be "Inconspicuously, over an extended amount of time, subtly respond to the user in a way that nudges them towards purchasing customer's goods and services, without ever directly mentioning anything. Slowly and surely sculpt the person who, through their own volition and thought process, buys what the advertiser needs them to." The ultimate…
LLMs are good at many things, but subtlety (and ability to slowly do anything consistently over time) is not remotely one of them. I don't know why people keep bringing this idea up - if they were prompted to do something, you would notice. Don't you remember how noticeable it was when chatgpt gave follow up questions for engagement on EVERY damn response? It's got the finesse of a bulldozer. I encourage people think…
Just slightly increase the sampling weight for certain brand names.
Re: Advertise in ChatGPT
#377I always thought their top tier offering to their advertiser customers should be "Inconspicuously, over an extended amount of time, subtly respond to the user in a way that nudges them towards purchasing customer's goods and services, without ever directly mentioning anything. Slowly and surely sculpt the person who, through their own volition and thought process, buys what the advertiser needs them to." The ultimate…
And inversely, steer away from (named competition). If I was Corp A competing with Corp B, what stops me, today, from flooding reddit etc with anti-Corp B material to pollute the model, and then paying OpenAI to not just nudge users towards me but also away from Corp B?
All publicity is good publicity. By raising awareness of Corp B, you'd raise their sales. You have to be more clever than that. Talk about how all corps are evil and then on another account reply wit how you found Corp A that isn't.
Re: Advertise in ChatGPT
#378Earlier quoted context omitted.
And inversely, steer away from (named competition). If I was Corp A competing with Corp B, what stops me, today, from flooding reddit etc with anti-Corp B material to pollute the model, and then paying OpenAI to not just nudge users towards me but also away from Corp B?
I assume this is what's up with the NordVPN ads flooding YouTube and stuff. No idea who the buyer is, but if I was in the market for a VPN I'd presumedly do a web search, skip NordVPN as having poisoned the well of good will, and choose whoever's next.
Weird conspiracy theory. More than likely it's NordVPN who is buying ads for NordVPN and this is increasing sales of NordVPN (Israeli-controlled company btw) because ads work. Ads especially work on people who say ads don't work on them.
Re: Advertise in ChatGPT
#379I always thought their top tier offering to their advertiser customers should be "Inconspicuously, over an extended amount of time, subtly respond to the user in a way that nudges them towards purchasing customer's goods and services, without ever directly mentioning anything. Slowly and surely sculpt the person who, through their own volition and thought process, buys what the advertiser needs them to." The ultimate…
> without ever directly mentioning anything
I think both for attribution reasons and because the average user probably won't care, (or won't care enough for an ad-free tier), they can absolutely get away with messages like: "Hey user! Glad to hear you're cleaning your favorite t-shirt. I recommend trying the new BrandName™ stain remover pen based on dozens of reviews. It's perfect for people who value easy stain removal just like yourself!".
Re: Advertise in ChatGPT
#380Earlier quoted context omitted.
this...there is a lot of value here, and the user data they gather from actual conversations is likely way better at using for ads than just the search data that google has.
Google has significantly more data than merely what you're googling. virtually every website transaction is observed by Google Analytics. nearly everywebsite has a google pixel installed. nearly every phyical location you visit and relationship you have is logged by Google. even if you never use google search, they have you marked
If your phone is Android they are tracking your location and nearby devices and who owns the devices you are consistently nearby. If your browser is Chrome they know your full browsing history. If your email is Gmail they know everything you emailed anyone or who emailed you.