Advertise in ChatGPT

I think it kind of makes sense. Casual users won't even know about things that aren't chatgpt or gemini and they don't really need much more than gpt3 level of performance. They're also the ones who don't use adblockers and are used to ads being everywhere on the web.

The difference between investors/users and new-investors/paying-users is so large and wide that I could both walk AND roll around on it.

Those ads are supposed to be "Clearly labeled" and "Separate from answers".

Now, this is the sort of rock-solid commitment to trust and safety that steadily gets worse every year until you go from old Netflix to Poob with ads. But the water's still fine. As a frog, let me tell you, it doesn't feel hot at all.

I think this is a good moment to bring up a question I was thinking on earlier today.

In a world where agents are searching, building, and signing up for services, how do you advertise your product?

And not just advertise in traditional sense (ads in ChatGPT), but general marketing and awareness of what you're offering. Google search ads? Agents aren't using Google. Launch on Reddit for humans and hope your post gets scraped? Write up a bunch of marketing blog posts and wait for LLMs to ingest your content and have it feed into the next generation of models?

I honestly didn't quite know. If I were to launch a product today, I'd want it to be agent focused. But then how do you tell them about your product? Do these ChatGPT ads get returned if Codex does a web search? Is that good? Bad?

I don't think they are weighing things that way anymore, so much leadership has departed