Earlier quoted context omitted.
I think I see some parallels with the aftermarket for old cars. Holley's entire catalog is "here's a thing that'll modernize your 1960s engine without replacing the whole damn engine" This kind of thing is a low-volume, low-margin business by nature. It's those kinds of businesses that the megalomaniacs of our field tend to ignore. There are people with needs, and money they are willing to exchange for a solution to…
I once expected an aftermarket industry to pop-up to hybridize old cars. Old rear-wheel drive manual cars sound easiest. Generator attached to the flywheel instead of the starter motor, and then find some way to squeeze a drive motor by the rear diff (probably more complicated, but surely not impossible). I thought something might pop up once companies like Bosch started making generic e-axles for manufacturers to us…
Looks like he did commercialise it: https://www.jauntmotors.com/series
I recognise some of the photos from back then.