Earlier quoted context omitted.
They resisted the idea because it did kill their legacy business. Kodaks peak was 16 billion in revenue in 1996. The digital camera market will be approaching that level of value inflation adjusted around 2030. 35 years to get back to status quo. Putting a bullet in a golden goose is often considered a bad idea. Everyone is happy they are dead, but if you can't understand why they might try to keep the corpse alive y…
Kodak was definitely mismanaged in many ways but you are correct in your analysis. If they had pivoted hard to digital they could have been what today? Nikon? Fujifilm? These are known brands that are bigger than Kodak is today but they are nothing compared to what Kodak was. At its peak Kodak was one of the (the?) most well known brands on the entire planet. Anywhere in the world if someone snapped a photo Kodak was…
IBM was the same way, ironically, the fourth Yankee clipper company had to be dragged into using two types of glasses sitting on the shelf that were patented/created in the early 1960s, both of which later became known as gorilla glass. Steve Jobs had to call them (Corning) multiple times to get them to finally let him use it on the iPhone. Imagine if Steve had contracted out to some other glass company in the far east?