Google figured out how to create a classless suite of internet services for anyone on Earth with an internet connection to use. I struggle to see how this didn't meet their original goals, what people celebrated about Google, and what made Google such an attractive place for people like the author to work. What's fascinating is that Google gets virtually zero recognition for this (Google services are largely taken fo…
I feel like this is some majorly false revisionist history. At least in my circles, Google was revered and lauded up until 2010-2012 or so, whenever enshittification started in earnest. And this isn't just some outsider opinion. Look at some of the original early Google communication where they highlighted how their ads were always separate and easily identifiable from organic results, and how that eroded over the years. Heck, there was a front page article today on NYTimes, https://www.nytimes.com/2026/07/20/technology/google-ai-open..., talking about how Google used to be an "open Internet champion" and is now an "AI gatekeeper". Google's corporate ethos from their early years is basically unrecognizable today, and that's why people hate them.
The hate towards Google only started picking up steam as they snowballed into deciding (like pretty much all corporate enterprises) that growth at all costs is the only purpose of corporations, and when they became the poster child (rightfully so IMO) for surveillance capitalism.