Of all the tasks I do, folding clothes takes a ridiculously small slice of my time. Is this and all the other robotics videos aimed at H&M staff?
Folding fabric has traditionally been very hard to solve with robots; the ideal places to grab the fabric might be hidden, the fabric patterns are repetitive, and the material flops around, tangles in the grippers, and brings other pieces of laundry with it.
Successfully sorting and folding a basket of laundry shows they've got a control system capable of performing some quite difficult tasks.