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REO Trucks I4 4WD Pickup Truck Starts at $21,500

reotrucks.com

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Re: REO Trucks I4 4WD Pickup Truck Starts at $21,500

#11

Post by herbst »

thatcherc wrote: post #2

It's weird to see a new vehicle announced like this that's not an EV. I wonder what it's like launching a gas truck when new battery-powered trucks are looming in the distance (or already here).

There are many great EV cars. But when you have a trailer or caravan we still talk about a heavily reduced range (and often they aren't allowed to pull at all, or weight limits get a problem, at least in Europe)

Re: REO Trucks I4 4WD Pickup Truck Starts at $21,500

#12

Post by greggsy »

skippyfish wrote: post #5

My first reaction after seeing a website with vibecoded aesthetics was to wonder if this is even real, but apparently, it is - at least to the extent of getting some press coverage: https://www.topgear.com/car-news/usa/startup-wants-build-sma... https://www.roadandtrack.com/news/a71667299/reo-industries-r...

That cookies notice is awful

Re: REO Trucks I4 4WD Pickup Truck Starts at $21,500

#14

Post by maroziza »

nico_h wrote: post #3

Is there anything special in making a $21k gas truck in 2026? I’m guessing you could get a second hand gas truck for this price?

The main reason is scale and support, here in ukraine we bought all 21k pickups in europe, it is very hard to sustain tham at same time, so if you have any enterprise you'd want a park of SAME vehicle, so for single buy - yes, it will your beloved hilux for rest of your long life. but if you want 100 pickups, 1000? and parts are scarse now. and than you can even customize them. but even in retail you will have extra support and guarantee for new pickup. Steering rack is just unabtainium here, so there will be every other part for 20 year SUV/Pickup soon.

Re: REO Trucks I4 4WD Pickup Truck Starts at $21,500

#15

Post by Glyptodon »

nico_h wrote: post #3

Is there anything special in making a $21k gas truck in 2026? I’m guessing you could get a second hand gas truck for this price?

This is an appealing price point for the US market for what it is. I suspect outside of the US you'd need to be a little cheaper still, I hear there are various kinds of trucks under $10k in India for example, though I really have no idea about their size or specs.

Re: REO Trucks I4 4WD Pickup Truck Starts at $21,500

#16

Post by tailscaler2026 »

nico_h wrote: post #3

Is there anything special in making a $21k gas truck in 2026? I’m guessing you could get a second hand gas truck for this price?

Ford Maverick starts at $28k, and they're running about $3k in incentives at the moment. So it's a competitive price but nothing too wild versus what we have already.

Re: REO Trucks I4 4WD Pickup Truck Starts at $21,500

#17

Post by nonethewiser »

thatcherc wrote: post #2

It's weird to see a new vehicle announced like this that's not an EV. I wonder what it's like launching a gas truck when new battery-powered trucks are looming in the distance (or already here).

I was pleasantly surprised that it wasn’t an ev. Very aggressive price point for a new IC vehicle.

Re: REO Trucks I4 4WD Pickup Truck Starts at $21,500

#19

Post by nonethewiser »

nico_h wrote: post #3

Is there anything special in making a $21k gas truck in 2026? I’m guessing you could get a second hand gas truck for this price?

I think you should try and make the case that its not special. Considering a $21k new gas truck doesn’t exist currently.

Re: REO Trucks I4 4WD Pickup Truck Starts at $21,500

#20

Post by analog31 »

herbst wrote: post #11
thatcherc wrote: post #2

It's weird to see a new vehicle announced like this that's not an EV. I wonder what it's like launching a gas truck when new battery-powered trucks are looming in the distance (or already here).

There are many great EV cars. But when you have a trailer or caravan we still talk about a heavily reduced range (and often they aren't allowed to pull at all, or weight limits get a problem, at least in Europe)

The interesting thing in the US is that a lot of pickups, possibly most of them, are purchased for regular daily driving. None of the people I know with pickups have trailers.
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