I’ve owned a lot of Gopro cameras, having done video capture for a variety of motorsports, and they just got too expensive for what you get. You can be more expensive if you’re better, or you can be worse if you’re cheaper, but they’re both the downsides while living purely off brand recognition. They also blew up in a time where there wasn’t any real competition. Sony had action cameras but they were bulkier and exp…
I’ve owned a lot of Gopro cameras, having done video capture for a variety of motorsports, and they just got too expensive for what you get. Sounds very similar to another US company - Garmin. They are still popular, but have been raising prices a lot every generation, because for a long time there was no real competition [1]. At this point, Garmin watches that have mapping support have an introduction price of >600…
As a motorcyclist and sailor, their hardware is second to none in terms of build quality and robustness. The ability to look down at my Zumo GPS on my motorcycle in a rain storm on a dirt road and have it respond to my wet dirty glove is a close to magic as you will get.
Then there's the watches, the Instinct range is ok but I have a button that doesn't pop back out, my wife's vivoactive suffered the well known touch failure.
However, as a UXer I will say that across all products the software interaction model sucks balls. "China" can and will produce hardware to meet a price point, its not that they can't build good products.
As soon as "China" figures out how to do good UX, the last moat western companies have will fall.