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Is this the end of the once-mighty GoPro?

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Re: Is this the end of the once-mighty GoPro?

#111

Earlier quoted context omitted.

> These days other brands give better quality video in better quality hardware and more functionality, for cheaper. I had a GoPro many years ago. Eventually sold it because I needed the money for other things. Been thinking about buying a new action camera eventually. Got any recommendations? The one that interests me the most of the ones I’ve seen is the Insta360 X4 Air plus an underwater case for it. I want to be a…

As someone who watches a reasonable amount of PoV outdoor activity footage shot on helmet cams and the like (base jumping, mountain biking, skiing, snowboarding, etc)… I don’t love watching 360 videos uploaded in the raw because of the perspective distortion. I’m assuming it must be possible, if the resolution is good enough, to post process a portion of each overall frame into an undistorted 1080p (or better) view o…

Yes it's possible, and yes it's time-consuming.

Re: Is this the end of the once-mighty GoPro?

#112
post #13

I’ve owned a lot of Gopro cameras, having done video capture for a variety of motorsports, and they just got too expensive for what you get. You can be more expensive if you’re better, or you can be worse if you’re cheaper, but they’re both the downsides while living purely off brand recognition. They also blew up in a time where there wasn’t any real competition. Sony had action cameras but they were bulkier and exp…

I’ve owned a lot of Gopro cameras, having done video capture for a variety of motorsports, and they just got too expensive for what you get.

Sounds very similar to another US company - Garmin. They are still popular, but have been raising prices a lot every generation, because for a long time there was no real competition [1]. At this point, Garmin watches that have mapping support have an introduction price of >600 Euro. Even at that price point, zooming or panning maps is excruciatingly slow (sometimes taking up to 10 seconds to re-render) because they have used the same CPU/MCU for multiple generations while increasing screen resolution. They also haven't really innovated a lot as of recently and are moving some new functionality behind a subscription.

This has opened a large gap for Chinese competition. Now you can get a Coros Nomad that goes head-to-head with models like the Garmin Enduro for 350 Euro. They don't have full feature parity yet, but they are so rapidly adding features that they will at some point. Also, in contrast to Garmin, they seem to be using modern microcontrollers, so panning or zooming a map is insanely fast in comparison, while still having ~20 days of battery for daily use.

[1] Of the traditional competitors, Apple Watch Ultra and Galaxy Watch Ultra have gotten closer, but are nowhere near the battery life, robustness, mapping support, mapping + workout support, etc.

Re: Is this the end of the once-mighty GoPro?

#113
post #13

I’ve owned a lot of Gopro cameras, having done video capture for a variety of motorsports, and they just got too expensive for what you get. You can be more expensive if you’re better, or you can be worse if you’re cheaper, but they’re both the downsides while living purely off brand recognition. They also blew up in a time where there wasn’t any real competition. Sony had action cameras but they were bulkier and exp…

GoPro is a US company designed in U.S. with manufacturing in Thailand, China, and Mexico. Insta360 is a Chinese company designed in Shenzhen and built there, too. People think this doesn’t matter, but GoPros are used all over in aerospace. If we replaced the brand with Insta360, that puts a big attack vector all over the place. A similar pattern happened with drones with DJI, intentionally killing all non-Chinese dro…

Reads to me like it's free market doing its job, if you think of countries as companies. US just needs to step up its game.

Re: Is this the end of the once-mighty GoPro?

#114

I don't see a use case for these cameras. Phone takes amazing pictures and videos and is always on hand and if I need something more polished, I just get DSLR. Sure DSLR is more expensive, but if I want to do something well, I'd rather go all in.

The use case is niche but there. I ride mountain bikes and off-road motorcycles and have a GoPro on my helmet. A phone is the wrong form factor and a DSLR is too heavy.

Same with surfers, or people who race cars etc. Having a physically small camera, with robust mounting and stabilization is not something a phone in a gimbal or a "real camera" can provide.

Re: Is this the end of the once-mighty GoPro?

#115

Red Bull really ran the marketing playbook that GoPro should have done: become known for athletes doing extreme things. Instead they stayed too technical and product-based and didn't build a brand beyond "we make action cameras."

So how many minutes of that playbook do you suppose the annual budget of Gopro would be able to pay for?

Re: Is this the end of the once-mighty GoPro?

#116
post #13

I’ve owned a lot of Gopro cameras, having done video capture for a variety of motorsports, and they just got too expensive for what you get. You can be more expensive if you’re better, or you can be worse if you’re cheaper, but they’re both the downsides while living purely off brand recognition. They also blew up in a time where there wasn’t any real competition. Sony had action cameras but they were bulkier and exp…

GoPro is a US company designed in U.S. with manufacturing in Thailand, China, and Mexico. Insta360 is a Chinese company designed in Shenzhen and built there, too. People think this doesn’t matter, but GoPros are used all over in aerospace. If we replaced the brand with Insta360, that puts a big attack vector all over the place. A similar pattern happened with drones with DJI, intentionally killing all non-Chinese dro…

People know it’s happening. What do you expect an average consumer to do about it? Pay more out of pocket due to the potential national security risks?

Re: Is this the end of the once-mighty GoPro?

#117
post #13

I’ve owned a lot of Gopro cameras, having done video capture for a variety of motorsports, and they just got too expensive for what you get. You can be more expensive if you’re better, or you can be worse if you’re cheaper, but they’re both the downsides while living purely off brand recognition. They also blew up in a time where there wasn’t any real competition. Sony had action cameras but they were bulkier and exp…

I’ve owned a lot of Gopro cameras, having done video capture for a variety of motorsports, and they just got too expensive for what you get. Sounds very similar to another US company - Garmin. They are still popular, but have been raising prices a lot every generation, because for a long time there was no real competition [1]. At this point, Garmin watches that have mapping support have an introduction price of >600…

It’s interesting that you mention Garmin - they’re a good example of pivoting from your original market (standalone gps units for cars) once you see a nimble competitor eating away at it (gps-enabled smartphones). Garmin would be dead if they had held fast on the standalone GPS market.

Re: Is this the end of the once-mighty GoPro?

#118
post #13

I’ve owned a lot of Gopro cameras, having done video capture for a variety of motorsports, and they just got too expensive for what you get. You can be more expensive if you’re better, or you can be worse if you’re cheaper, but they’re both the downsides while living purely off brand recognition. They also blew up in a time where there wasn’t any real competition. Sony had action cameras but they were bulkier and exp…

I’ve owned a lot of Gopro cameras, having done video capture for a variety of motorsports, and they just got too expensive for what you get. Sounds very similar to another US company - Garmin. They are still popular, but have been raising prices a lot every generation, because for a long time there was no real competition [1]. At this point, Garmin watches that have mapping support have an introduction price of >600…

> Garmin watches that have mapping support have an introduction price of >600 Euro. Even at that price point, zooming or panning maps is excruciatingly slow

I just got a Garmin Instinct 3 Solar. It does mapping, and cost me about $300 US.

You're right that it's slow due to a wimpy processor. But the processor isn't because they're too lazy to innovate, but because they have something sipping tiny amounts of power so that I can get a battery life of several weeks.

Re: Is this the end of the once-mighty GoPro?

#119

Earlier quoted context omitted.

Having owned a number of GoPros, I made the same switch last year. The Insta360 has super annoying/intrusive software that always feels like it's trying to sell me something, but it's pretty excellent in terms of actual video quality.

I don't really use the software, not even for updates. I copy out the footage directly using a USB-C cable (wish it had USB 3.0), and do firmware updates by just dropping the update file into the microSD card. It's friggin' fabulous that everything is doable without having to use an app. (Also the app takes up somewhere between 1-2GB of storage on my phone, and I don't have that kind of space.)

That's fine for flat videos, but 360 videos usually need processing before they're usable. I'm unsure if there are other software options that handle Insta360 360 videos well.

Re: Is this the end of the once-mighty GoPro?

#120
post #96

Earlier quoted context omitted.

Is it common in American factories to have US flags hanging on the walls similar to how dictators like to hang their portraits in factories? Never seen that in the (admitted small amount) of factories I've visited around in Europe, but tends to also give off a bit of "too much nationalism" vibe around here unless there is a special event, the US flag seems to be treated differently in the US so maybe it's a common si…

The fact that the European flag isn't seen anywhere in Europe tells you a lot about how people really feel about the E.U.

People in these comments are saying the US flag just represents white supremacy to them now...

The media has really done a number on us, basically throughout the West. I don't know enough about other area's media to comment.

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