Earlier quoted context omitted.
I agree with the premise that Bitcoin is too hard to use for all but the most technically minded people.
The fundamentals may be, but the implementation doesn't have to. One could easily just make do with "send" and "receive" functionality. Blockchain has a very nice android app.
I suspect I probably got burnt trying bitcoin, but I would still warn anyone against using Blockchain for anything more than a toy.
The alternative is to run your own client, and download close to 3GB of data at a snails pace. Neither are at all attractive at the moment.