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They were one of the brands with unlockable bootloaders and slide switches for mute. Unfortunately the Oppo takeover didn't preserve either. Written on a OnePlus 8 Pro.
"Never Settle" Well it's settled then
It all started when Carl Pie left i suppose. Nothing devices are good but aren't cheap as one plus. They will i guess continue to move in Asia for now i guess.
They don't sell well in Asia. It's mainly xiaomi, oppo, vivo and huawei.
IIRC it started as an experiment to understand what works in western markets.
When they increased prices to $900 for roughly the same quality as Samsung it was doomed. The OnePlus 7 was such an amazing phone and honestly I remember buying a Pixel after it and realizing how crappy Tensor was and well optimized OnePlus was.
Editorialised! No new products, not halts operations. Please be more careful. OnePlus has decided to conclude new product rollouts in Europe and North America. The difference matters for those of us on OnePlus devices: Though we will no longer launch new products in Europe, our commitment to you remains unchanged. Backed by OPPO, existing OnePlus devices will continue to receive scheduled software updates and securit…
Earlier quoted context omitted.
If I had to guess, it's because the phone market is largely dominated by Apple and Samsung, and so it'd be/has been very hard for OnePlus to actually sell their phones there.
There are minor Android players who seem to be standing their ground, so something has to be different here. Nothing, Xiaomi/Redmi, Motorola
Xiaomi appears to be the 3rd largest smartphone manufacturer in the world (behind Samsung and Apple). Not sure I'd call them a "minor player"