The End of Creativity

It reminds me of the meme which shows a before and after of different company logos from like 15 years ago vs now... And now all the company logos look essentially the same; very similar fonts and colors.

People are afraid of creative designs because they are terrified of being judged. People don't want to step out of line.

It's like in a company environment; there are often many unspoken rules and taboos; if someone breaks them, they fall from grace rapidly.

These rules and taboos exist to preserve the structural integrity of the organization. A fragile organization needs lots of rules and taboos to be in place in order to remain cohesive. The people who lead these organizations create the rules and taboos which will allow them to stay in charge. People who don't adhere to the unspoken rules are quickly removed, often with the implicit consent of all group members who are themselves captive to the same rules and taboos and who eventually learn to pride themselves on compliance.

I don't see it that way. I see it as the routine and toil that we perceived as everyday creativity and professional work is getting compressed out like repetitive values and patterns out of a data set - that isn't surprising giving that the core nature of AI training is encouraging pattern recognition/generalization and producing internally de-facto a compressor and a decompressor as a result.

A human may have seen 10 instances of something with minor variations - and would think that is creative. AI after seeing it 1000000 times and generalizing accordingly - this is a recipe for producing a 1000 more with desired variations according to the specification.

That naturally doesn't end creativity. It just raises the perceived bar, which really has always been there, for what is real creativity.

At some point, outliers will appear. Most likely individual [human] creatives. They will create media that deviates from the mean.

Some will be great, and make the authors/artists successful. Some will be emetic garbage, and go down in flames.

Right now, I'm working on an app that has a fairly decent design language that was provided by a professional [human] designer. It's version 2. I don't have access to him, this time, so I have to make the changes, myself. I have a decent background in visual arts, myself, so I am able to do it, but the important thing, is to keep his [human] vision intact.

Someone I work with, keeps giving me designs developed by ChatGPT. They are ... not ideal. Pretty much middle-of-the-road milquetoast, that has no real soul. I'm trying to figure out how to bridge the basic interaction ideas of the suggestions (which are actually not bad), with the existing design language.

"Two videos, with different stories, shared so many similarities that most people thought they were roughly the same.

Same similar tone of voiceover with cadence. Same cutscenes of flying over empty beaches, and navigating forest trees and stars/universe, and same narrative: after years of evolution scientists have yet to discover the power of such love with a national geographic tone in both (one of the videos even started with that logo)."

Which to me, just means the manually done cutscenes was a waste of time? In fact in most situations pre-AI you'd foist this task on "that one friend" who's good with Movie Maker or hire a hobby videographer. Now I offload to AI, why is that bad?

I think having Claude wholesale write a wedding speech is obviously silly, but the rest doesn't seem so black and white, just more Ikea-fication of consumer art.