Earlier quoted context omitted.
> We take tech literacy for granted, because it's like a dozen levels down fundamental to our entire field. But the tech illiterati exist, and they love apps. They "love apps" because apple and android have spent billions to break their mental models and convince them that "you use apps to do things on your phone". Literally. That's the extent of most people's understanding. So, sure, they "want" apps in the same sen…
My take is that they love apps for the simple reason they show as easily clickable buttons to enter. Most dread having to type a Web address for something they regularly do. Few know that they can create an "app-icon" from any Web page. Should be advertised more.
Let's say from most web pages. Some sites will hijack your browser and install their PWA instead of the page you requested.