Earlier quoted context omitted.
Yes, "marketing". Ability to market your business, not marketing the concept of an app. Businesses have an app developed because they feel the market demands it. Their marketing departments feel they have to be able to tell prospective customers "we have an app!" and if they can't, they feel they'll be seen as inferior, not with the times, thereby losing customers. I totally agree with the article that apps shouldn't…
Isn't this a chicken-egg thing? Businesses started advertising that they had an app because user's preferred apps, having had so many poor experiences with websites and web "apps" that the entire field was tainted. This is 100% a "made your own bed" kind of thing. Again, the general standards among web apps for years were terrible, and users became accustomed that using a website on a mobile device was a brutal exper…
Apps initially looked like the fancy thing to do (so marketing departments loved them), and very quickly snowballed into becoming simply "the way it's done" on mobile.
Most of them are just their website wrapped into a webview. They're sometimes awful, but they mostly do the job well enough - exactly as well as if it was a website instead (coming back to this thread's article).