Earlier quoted context omitted.
> you would think they would love it? no. i just found it funny. > Or is there something more going on? I remember BYD actually had to design models specifically tailored to the Japanese market (k-car)—their preferences are honestly so bizarre. I think a lot of this comes down to their national character. Once external momentum fades—like the industrial transfers from the US—they seem to lose the drive for technologi…
> I remember BYD actually had to design models specifically tailored to the Japanese market (k-car)—their preferences are honestly so bizarre. You say this in past tense, but BYD's kei car won't be released until later this month [1]. It remains to be seen how well it will sell. I think they are expected to sell maybe 5,000 units per year initially, but obviously they are looking to expand sales over time. And what's…
BYD so far is doing much worse in Japan compared to Tesla, despite them having standard lineup of an SUV, two sedans, and a compact. A part of the reason would be that there's no particular motivation for their customers to pick specifically a Chinese car, but it's also true that a lot of Kei cars are sold in Japan, and producing a ground-up Japan-specific product was the solution that BYD took, which, I suppose, seemed to be a bizarre decision to GP.