A former jazz pianist and Buddhist monk who used psychedelics, the Spanish-speaker trying to sell into a Chinese-speaking market, the introvert selling to enterprise buyers who love going to steakhouses and watching the Yankees from box seats, etc.
Interestingly, two words that aren't mentioned even once in this entire article: "co-founder" and "hire". Very few people singlehandedly build the type of businesses the author is talking about. They team up with and recruit other people to join them so that they can focus on what they do best and fill in the gaps with other people's talent.