Did Microsoft recently hire Karl Rove as head of marketing? This is classic push polling: http://en.wikipedia.org/wiki/Push_poll
Microsoft's DroidRage Twitter campaign goes painfully wrong
71–80 of 104 posts
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#72Earlier quoted context omitted.
Hey, don't go knocking CP+B. Their work for Domino's is top-notch, and their Volkswagen campaign remains some of my favorite advertising period. Meanwhile, while they've had the few early misfires for Microsoft, their work promoting Windows 7 was damn good, and they've done a lot for the Surface considering they don't have a whole lot to work with. And the Groupon ads were hilarious. Terrible ads, and they should hav…
> Hey, don't go knocking CP+B I worked at Groupon when they did the Superbowl ads for us. Sorry, I'm reserving that right to knock them. I would put a smiley if I could get my head out of my hands right now.
Oof. Well, in that case your dislike of them is wholly justified. Know at least that your company's partnership with them made one Superbowl ad-watcher happier for a couple of days.
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#73The only problem I see it that MS win either way.
Not that I like MS, I don't, but all these companies [http://www.fool.com/investing/value/2011/10/24/does-microsof...] produce androids and have to give MS money. So MS doesn't really care who wins in the Android vs WP game, just that it is one of them.
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#74Look, this is a class example of media-generated hype. Yesterday, some other tech news site declared something like Microsoft's "DroidRage" campaign EXPLODES in their face. In their article, they quote over a half dozen tweets. So I go onto Twitter and do a search for DroidRage and this "explosion" is actually more like a dozen or two people having fun with Microsoft. Anyway, after the publishing of yesterday's artic…
Many times, a story is important not for the reasons that people perceive it to be important. Ironically, I view it as important for exactly the reason you view it as unimportant. Why on earth does Microsoft feel the need to resort to such a pathetic advertising campaign?
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#75Earlier quoted context omitted.
> Hey, don't go knocking CP+B I worked at Groupon when they did the Superbowl ads for us. Sorry, I'm reserving that right to knock them. I would put a smiley if I could get my head out of my hands right now.
Oof. Well, in that case your dislike of them is wholly justified. Know at least that your company's partnership with them made one Superbowl ad-watcher happier for a couple of days.
Haha. Well I'm glad someone got something out of it!
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#76Earlier quoted context omitted.
Considering most windows users live in a sea of malware and I have yet to see a personal computer from one of my users that wasn't deeply infested, what makes MS think people actually care? I hate that the WP product team, which has done a bang-up job, has to deal with incompetent marketing like this. Android has many, many unresolved and probably unresolvable problems. Buying a Nexus model solves most of these probl…
TBH I've only seen a couple of "rotten" machines in the last few years. It's not all that bad. Regarding WP, it's a fucking mess. I've had two handsets now and while it's a good product at the core, some of the decisions (such as isolated storage) are just shit. It's virtually impossible moving data around apps except using cut and paste or network access. Also, the network and connection management stuff is painful…
Nokia 6303 eh?
- MicroSD card - 3.5mm headphone jack - basic camera - basic video recorder - FM Radio
Perhaps an Orange Rio or Rio2 would do instead? ZTE with orange branding and Java based apps. Reasonable alpha keyboard and quite cheap in UK.
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#77I think somebody should study how MS marketing works, make it a case-study. Every time they try to be "hip", they end up looking like fools. Remember that weird Seinfeld ad? The spooky over-polished family for Windows 7? The competition on "speed-of-opening-apps" on WP7 where nobody was allowed to win? When they stick to the basics, they usually manage to be half-decent, like for the Windows 8 campaign: safe, complet…
The "Start me up" campaign from Microsoft with the launch of Windows 95 was both really good and hip for the time. That is, however, the only example of good marketing from Microsoft that I can remember.
> The "Start me up" campaign from Microsoft with the launch of Windows 95 was both really good and hip for the time.
I agree.
"You make a grown man cry... "
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#78Look, this is a class example of media-generated hype. Yesterday, some other tech news site declared something like Microsoft's "DroidRage" campaign EXPLODES in their face. In their article, they quote over a half dozen tweets. So I go onto Twitter and do a search for DroidRage and this "explosion" is actually more like a dozen or two people having fun with Microsoft. Anyway, after the publishing of yesterday's artic…
> this is a total non-story Worse, it shows a very bad mentality from the so-called 'passionate fan-base', which reeks of Microsoft's own situation on the desktop: > True, Android malware is a real problem. True, Google needs to do more about blocking malware applications from ever reaching users in the first place via the Google Play Store. But, there's also a lot of Android malware FUD and Android now has over 75%…
Proof by horde is indeed absurd, but the fact that the Android fanbase jumps to this should not be a surprise to Microsoft.
There has been several years of relatively vicious back and forth flaming between iOS fans and Android fans now. A lot of legitimate criticisms have been fired off by both sides, and both sides are very quick to respond with less legitimate but equally vitriolic response-fire. Even people who don't go in for that sort of thing probably cannot help but feel a little defensive about their choice at times.
If Microsoft wants to walk into the room and throw some mud (legitimate mud or otherwise, it doesn't particularly matter), they should expect everyone else in the room to already be pretty practiced throwing mud back. Nothing about this situation should have caught Microsoft by surprise.
Edit: Also, relative market-shares are probably an important thing to consider when your marketing campaign is calling upon people to bash the competition for you. Of course more people are going to respond negatively to this if you are a market-share minority. I am having a hard time imagining a reality where this could have worked out as planned.
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#79Earlier quoted context omitted.
TBH I've only seen a couple of "rotten" machines in the last few years. It's not all that bad. Regarding WP, it's a fucking mess. I've had two handsets now and while it's a good product at the core, some of the decisions (such as isolated storage) are just shit. It's virtually impossible moving data around apps except using cut and paste or network access. Also, the network and connection management stuff is painful…
Nokia 6303 eh? - MicroSD card - 3.5mm headphone jack - basic camera - basic video recorder - FM Radio Perhaps an Orange Rio or Rio2 would do instead? ZTE with orange branding and Java based apps. Reasonable alpha keyboard and quite cheap in UK.
Good suggestion, but unfortunately I have banana fingers so can't use qwerty phones that well. T9 still works for me though :)
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#80I guess am not the only one that thinks Microsoft's marketing strategy is and has always been pure garbage. You'd think they would have grown out of this pathetic style a long time ago: http://www.youtube.com/watch?v=sforhbLiwLA
You realize that was an internal spoof, right?