Look, this is a class example of media-generated hype. Yesterday, some other tech news site declared something like Microsoft's "DroidRage" campaign EXPLODES in their face. In their article, they quote over a half dozen tweets. So I go onto Twitter and do a search for DroidRage and this "explosion" is actually more like a dozen or two people having fun with Microsoft. Anyway, after the publishing of yesterday's artic…
I thought its media Generated hype too till I actually did twitter search on DroidRage and found its real. It helps everyone of us to actually check it before posting an ignorant comment.
Microsoft's DroidRage Twitter campaign goes painfully wrong
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Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#62Look, this is a class example of media-generated hype. Yesterday, some other tech news site declared something like Microsoft's "DroidRage" campaign EXPLODES in their face. In their article, they quote over a half dozen tweets. So I go onto Twitter and do a search for DroidRage and this "explosion" is actually more like a dozen or two people having fun with Microsoft. Anyway, after the publishing of yesterday's artic…
I thought its media Generated hype too till I actually did twitter search on DroidRage and found its real. It helps everyone of us to actually check it before posting an ignorant comment.
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#63And people ask me why start-ups aren't getting into bed with Microsoft these days... Because who wants a company like this as your biggest partner?
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#64Look, this is a class example of media-generated hype. Yesterday, some other tech news site declared something like Microsoft's "DroidRage" campaign EXPLODES in their face. In their article, they quote over a half dozen tweets. So I go onto Twitter and do a search for DroidRage and this "explosion" is actually more like a dozen or two people having fun with Microsoft. Anyway, after the publishing of yesterday's artic…
Worse, it shows a very bad mentality from the so-called 'passionate fan-base', which reeks of Microsoft's own situation on the desktop:
> True, Android malware is a real problem. True, Google needs to do more about blocking malware applications from ever reaching users in the first place via the Google Play Store. But, there's also a lot of Android malware FUD and Android now has over 75% of the smartphone market
This kind of proof-by-horde is a catastrophe. Being the leader in marketshare doesn't make you right, technology is not a democracy: if there's a security flaw in the code or in the process, the flaw is there regardless of the number of users. It reeks of a "good-enough" mentality (of the bad kind, not the "less-is-more" or "worse-is-better" kinds): the one that strings things together, declares "It works!" and goes up in arms when someone dares pointing out the cracks and flaws, especially compared to other (potential or existing) more robust platforms.
This does not make the MS campaign any less awkward, but compare Windows Phone blip on the Android radar to (on desk- and laptops) Linux blip on the Windows radar, and how the rampant malware situation of the Windows ecosystem used to be an argument in favor of Linux. Many of those 'passionate fans' are using the same argument in favor of their mobile platform that they loved to use agains their competitor platform (that, or the Android guys are not Linux guys but the same Windows guys that are so much used to hate Apple that they ran away from the iThings towards Android, and so use the same baseless arguments to justify their decision).
PS: This is solely an argument on the 'fan-base' and the article, not the various past and present capabilities of the platform themselves. If you were reading this comment and thought I was taking sides, reread it while keeping in mind I'm talking about people, not hard+software.
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#65Earlier quoted context omitted.
The Seinfeld ad is easy to explain: never hire Crispin, Porter and Bogusky to do your ads. I wish I could find the article right now to substantiate this, but IIRC they have been known make it contractual that you will accept their creative without any input. What could possibly go wrong? Ask Groupon. Whatever the contractual situation, CPB is a train wreck for companies looking to be hip, and they've profited substa…
Hey, don't go knocking CP+B. Their work for Domino's is top-notch, and their Volkswagen campaign remains some of my favorite advertising period. Meanwhile, while they've had the few early misfires for Microsoft, their work promoting Windows 7 was damn good, and they've done a lot for the Surface considering they don't have a whole lot to work with. And the Groupon ads were hilarious. Terrible ads, and they should hav…
I worked at Groupon when they did the Superbowl ads for us. Sorry, I'm reserving that right to knock them. I would put a smiley if I could get my head out of my hands right now.
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#66Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#67Earlier quoted context omitted.
Considering most windows users live in a sea of malware and I have yet to see a personal computer from one of my users that wasn't deeply infested, what makes MS think people actually care? I hate that the WP product team, which has done a bang-up job, has to deal with incompetent marketing like this. Android has many, many unresolved and probably unresolvable problems. Buying a Nexus model solves most of these probl…
TBH I've only seen a couple of "rotten" machines in the last few years. It's not all that bad. Regarding WP, it's a fucking mess. I've had two handsets now and while it's a good product at the core, some of the decisions (such as isolated storage) are just shit. It's virtually impossible moving data around apps except using cut and paste or network access. Also, the network and connection management stuff is painful…
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#68Look, this is a class example of media-generated hype. Yesterday, some other tech news site declared something like Microsoft's "DroidRage" campaign EXPLODES in their face. In their article, they quote over a half dozen tweets. So I go onto Twitter and do a search for DroidRage and this "explosion" is actually more like a dozen or two people having fun with Microsoft. Anyway, after the publishing of yesterday's artic…
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#69What the hell were they expecting?
[1] http://www.youtube.com/watch?v=2SdGkkp1aq8
(I am aware this will rightfully get modded down but sometimes a man has to do what a man has to do)
Re: Microsoft's DroidRage Twitter campaign goes painfully wrong
#70I think somebody should study how MS marketing works, make it a case-study. Every time they try to be "hip", they end up looking like fools. Remember that weird Seinfeld ad? The spooky over-polished family for Windows 7? The competition on "speed-of-opening-apps" on WP7 where nobody was allowed to win? When they stick to the basics, they usually manage to be half-decent, like for the Windows 8 campaign: safe, complet…
The "Start me up" campaign from Microsoft with the launch of Windows 95 was both really good and hip for the time. That is, however, the only example of good marketing from Microsoft that I can remember.