41–50 of 104 posts
So a handful of contrary tweets now count as backlash? Oh please. This is the problem when any journalist tries to use twitter to provide an angle to a story: you can always cherry pick enough tweets to justify whatever narrative you wish to push. Without hard numbers this article is completely meaningless.
Yesterday, some other tech news site declared something like Microsoft's "DroidRage" campaign EXPLODES in their face. In their article, they quote over a half dozen tweets.
So I go onto Twitter and do a search for DroidRage and this "explosion" is actually more like a dozen or two people having fun with Microsoft.
Anyway, after the publishing of yesterday's article and it's subsequent posting on TechMeme and the Twittersphere, #DroigRage replies explode with everyone trying to get their Seinfeld moment.
Look, I think Microsoft's campaign and that kind of marketing are awful. Ballmer and their marketing dept should be wiped clean. You're alienating loyalists of whatever product you're making fun of. But this is a total non-story. It's more of a meme and a chance to stick One More Thing on Microsoft. This is not newsworthy.
I think somebody should study how MS marketing works, make it a case-study. Every time they try to be "hip", they end up looking like fools. Remember that weird Seinfeld ad? The spooky over-polished family for Windows 7? The competition on "speed-of-opening-apps" on WP7 where nobody was allowed to win? When they stick to the basics, they usually manage to be half-decent, like for the Windows 8 campaign: safe, complet…
You've forgotten the crown jewel: the video for Vista SP1, "Rockin' Our Sales."[1] I realize it was meant for internal use only, but good lord, somebody put a lot of work into this thing. It makes me so uncomfortable to watch, and to imagine the culture that might well have embraced this. [1] http://www.youtube.com/watch?v=sPv8PPl7ANU
I've seen it happen and... it doesn't even need to be a culture, just a high-up exec who had a "genius idea", and showed it to his cat who purred, so he decided to run with it.
Now the culture around tends not to be fantastic, but you only need one person with a debatable sense of everything and high-enough up the chain that he can push stuff without any oversight (let alone undersight from those working under him)
I couldn't read past the Steven J byline. That guy has lost all credibility, in my opinion.
I know this comment doesn't particularly reflect the quality of the article, but it does have some meat to it. Steven J Vaughan-Nichols has a deep history of entirely one-sided, poorly written articles that bash Microsoft and boast Linux beyond all reasonable means. He likes to cherry-pick results many times to support his reasoning. Since I believe the author alone affects the quality of the article, I can fully see…
I think somebody should study how MS marketing works, make it a case-study. Every time they try to be "hip", they end up looking like fools. Remember that weird Seinfeld ad? The spooky over-polished family for Windows 7? The competition on "speed-of-opening-apps" on WP7 where nobody was allowed to win? When they stick to the basics, they usually manage to be half-decent, like for the Windows 8 campaign: safe, complet…
This is my overall proposal for MS changing their ways wrt Surface: http://www.techdisruptive.com/2012/12/03/dear-microsoft-let-...
Look, this is a class example of media-generated hype. Yesterday, some other tech news site declared something like Microsoft's "DroidRage" campaign EXPLODES in their face. In their article, they quote over a half dozen tweets. So I go onto Twitter and do a search for DroidRage and this "explosion" is actually more like a dozen or two people having fun with Microsoft. Anyway, after the publishing of yesterday's artic…
Earlier quoted context omitted.
And the funny thing is that they ended up looking like tools even when they used (use?) CP + B, the same ad agency as Apple (and a very good one at that). But as anyone who has watched Mad Men knows, the clients can completely screw up a marketing campaign with their ridiculous demands. The problem with trying to look hip is that if you have to try in the first place, you're just not hip. This is a problem that seems…
A day in the life of an ad agency: - Get hired by huge company - Have dozens of creative ideas, present them each to the client - Get rejected on all fronts - Have dozens of watered-down ideas, present them each to the client - They approve one of the ideas, but request X, Y and Z all be changed (most likely watered down) - Create the idea, send over for approval - Hear nothing back - Email contact dozens of times ho…
http://www.npr.org/blogs/thetwo-way/2012/09/17/161315765/mus...
Here's a social-media-tip: If you are the progenitor of an idea/product, people are automatically wary of self-promotional antics. If your self-promotional antics involve asking others to do your dirty work: i.e. bash the competition, your self-promotional antics will likely backfire on you. People generally don't like negative emotions when they're using social media...except in the Schadenfreude of watching things backfire, especially when the victim is a big corporation.
Earlier quoted context omitted.
And the funny thing is that they ended up looking like tools even when they used (use?) CP + B, the same ad agency as Apple (and a very good one at that). But as anyone who has watched Mad Men knows, the clients can completely screw up a marketing campaign with their ridiculous demands. The problem with trying to look hip is that if you have to try in the first place, you're just not hip. This is a problem that seems…
A day in the life of an ad agency: - Get hired by huge company - Have dozens of creative ideas, present them each to the client - Get rejected on all fronts - Have dozens of watered-down ideas, present them each to the client - They approve one of the ideas, but request X, Y and Z all be changed (most likely watered down) - Create the idea, send over for approval - Hear nothing back - Email contact dozens of times ho…
I think somebody should study how MS marketing works, make it a case-study. Every time they try to be "hip", they end up looking like fools. Remember that weird Seinfeld ad? The spooky over-polished family for Windows 7? The competition on "speed-of-opening-apps" on WP7 where nobody was allowed to win? When they stick to the basics, they usually manage to be half-decent, like for the Windows 8 campaign: safe, complet…
I thought this was "hip" or whatever you want to call it, and pretty clever for a long term hearts-and-minds strategy -- http://www.youtube.com/watch?v=lD9FAOPBiDk