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Microsoft's DroidRage Twitter campaign goes painfully wrong

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Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#23
post #14

I think somebody should study how MS marketing works, make it a case-study. Every time they try to be "hip", they end up looking like fools. Remember that weird Seinfeld ad? The spooky over-polished family for Windows 7? The competition on "speed-of-opening-apps" on WP7 where nobody was allowed to win? When they stick to the basics, they usually manage to be half-decent, like for the Windows 8 campaign: safe, complet…

Their marketing's pretty terrible even when they don't try to be hip. To promote Bing, they hired a political strategist who came up with this atrocity -- http://www.scroogled.com/

Political strategist comes up with a smear campaign, nobody saw that coming...

Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#24
post #4

The funny thing is, there are plenty of things I don't like about Android. Areas where Windows might provide a better user experience. But malware fearmongering is a bizarre tactic. For the vast vast vast majority of users, it's a hypothetical rather than an actual experience.

Considering most windows users live in a sea of malware and I have yet to see a personal computer from one of my users that wasn't deeply infested, what makes MS think people actually care? I hate that the WP product team, which has done a bang-up job, has to deal with incompetent marketing like this. Android has many, many unresolved and probably unresolvable problems. Buying a Nexus model solves most of these probl…

I own a Galaxy S (first gen) with Touchwiz-enabled Android 2.3.6 on it.

My next phone is going to be a Nexus, but the first generation of Galaxy S is the best phone I ever owned and it replaced my iPhone 3GS. Battery life lasts for 4 days of normal usage, after I installed an app from Google Play that disables data/wifi when in standby or at night, otherwise it lasts for 2 days.

I tried upgrading, but battery life is too important to me and the device is too under-powered for newer Android versions, not to mention that all Exynos devices, such as the Galaxy S family, have problems with custom ROMs like CyanogenMod because of a lack of source-code for drivers. Phones like Sony Xperia T are much, much better in this regard.

Also I discovered that even though Jelly Bean is completely awesome when it comes to UI and new features, it doesn't really do anything groundbreaking that my Gingerbread doesn't do. I do have 2 or 3 apps that have been bundled by Samsung, but I just ignore them. Considering that I got the phone for $20 on a reasonable contract, it was a steal anyway.

And can your Windows Phone or your iOS device block phone calls / sms messages? Can it save battery life by turning data on or off on schedule? Can it run Firefox? I thought so.

Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#26
post #14

I think somebody should study how MS marketing works, make it a case-study. Every time they try to be "hip", they end up looking like fools. Remember that weird Seinfeld ad? The spooky over-polished family for Windows 7? The competition on "speed-of-opening-apps" on WP7 where nobody was allowed to win? When they stick to the basics, they usually manage to be half-decent, like for the Windows 8 campaign: safe, complet…

And the funny thing is that they ended up looking like tools even when they used (use?) CP + B, the same ad agency as Apple (and a very good one at that). But as anyone who has watched Mad Men knows, the clients can completely screw up a marketing campaign with their ridiculous demands.

The problem with trying to look hip is that if you have to try in the first place, you're just not hip. This is a problem that seems to have to plagued Microsoft over and over throughout the years.

Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#27
post #4

The funny thing is, there are plenty of things I don't like about Android. Areas where Windows might provide a better user experience. But malware fearmongering is a bizarre tactic. For the vast vast vast majority of users, it's a hypothetical rather than an actual experience.

Considering most windows users live in a sea of malware and I have yet to see a personal computer from one of my users that wasn't deeply infested, what makes MS think people actually care? I hate that the WP product team, which has done a bang-up job, has to deal with incompetent marketing like this. Android has many, many unresolved and probably unresolvable problems. Buying a Nexus model solves most of these probl…

TBH I've only seen a couple of "rotten" machines in the last few years. It's not all that bad.

Regarding WP, it's a fucking mess. I've had two handsets now and while it's a good product at the core, some of the decisions (such as isolated storage) are just shit. It's virtually impossible moving data around apps except using cut and paste or network access. Also, the network and connection management stuff is painful if you have to switch between 3.5G and WiFi. The battery life on my last handset (a Lumia 710) was abysmal even with no apps installed and everything cleaned out. Oh and long term support is just crap - look at the palava around the 7.8 upgrade.

My other half's Galaxy Ace is actually pretty crap as well TouchWiz is horrible, it's slow and the screen is crap. Everyone I know with a Galaxy S2/S3 is not satisfied with it.

I got given an iPhone 4S as well (which the proximity sensor had packed in on) which was horrible as well - iOS UI is so noisy, the handset is obviously suspect if the proximity sensor doesn't even work (didn't work properly from purchase date) and you can't even replace the battery.

All this pushed me back to grabbing a Nokia 6303 until I found out that the things are changing hands for £100GBP+ now from people who have given up on SmartPhones.

It's all gone batshit.

I just want a phone that works.

Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#29
This is just the sort of thing that could have been avoided with some time spent researching the Android-oriented web sites and forums. No current mobile platform is without flaws but assuming that everyone thinks alike with regards to those flaws is just foolish.

Re: Microsoft's DroidRage Twitter campaign goes painfully wrong

#30
post #14

I think somebody should study how MS marketing works, make it a case-study. Every time they try to be "hip", they end up looking like fools. Remember that weird Seinfeld ad? The spooky over-polished family for Windows 7? The competition on "speed-of-opening-apps" on WP7 where nobody was allowed to win? When they stick to the basics, they usually manage to be half-decent, like for the Windows 8 campaign: safe, complet…

I thought this was "hip" or whatever you want to call it, and pretty clever for a long term hearts-and-minds strategy -- http://www.youtube.com/watch?v=lD9FAOPBiDk
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